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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Sep 20, 2011 News Joe Meloni

Local businesses need to monitor brand mentions via search and social

Stephanie Hobbs wrote for Search Engine Lands that businesses dependent upon local audiences must take advantage of the web to improve brand image.

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Google's Matt Cutts recently said the freshness factor isn't necessarily relevant for all kinds of content marketing.

Sep 20, 2011 News Joe Meloni

Cutts, Google fielding suggestions for 2012 search adjustments

Matt Cutts turned to his personal blog on Tuesday to invite user recommendations for improvements to search in 2012.

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Sep 20, 2011 News Joe Meloni

Keyword variations important in mobile SEO

Tailoring a keyword strategy to the needs of a mobile audience is critical for businesses hoping to target smartphone and tablet users.

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Content marketing campaigns have become critically important components of businesses marketing efforts.

Sep 20, 2011 News Joe Meloni

Growth of mobility showing need for mobile content access

The rapid growth of the mobile web has made it critical for businesses to optimize their content for access via mobile applications.

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Sep 19, 2011 News Joe Meloni

Social media marketing converts more affluent shoppers

A report from Unity Marketing found that affluent shoppers are increasingly likely to convert after seeing being exposed to social media marketing.

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Marketers should get more social media savvy.

Sep 19, 2011 Industry News Roundups

Internet marketing news roundup, September 19

From the rise of personalized search to the growing role of mobile devices in web browsing, this week’s internet marketing news reveals that the online marketing landscape is ever-evolving.

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