The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Integrated marketing improving B2B conversions
Leads gathered and nurtured through diverse, integrated marketing campaigns are up to nine times more likely to convert than those contacted with just cold calls.
Learn More
Search companies top list of most valuable web properties
Google, Microsoft and Yahoo finished August as the three most popular web properties, market research firm comScore found.
Learn More
Targeted video content complementing marketing campaigns
Specialized video content can help businesses convert more prospects than repurposed TV spots, research from Eyeview and Knowledge Networks shows.
Learn More
Google advances Instant Previews in search
Google’s Jeromy Henry reported on the company’s Inside Search blog that it has updated Instant Previews on search result pages.
Learn More
Facebook hits 800 million users, unveils Timeline feature
At the ongoing F8 conference, Facebook CEO Mark Zuckerberg unveiled the new user profile, dubbed the Timeline.
Learn More
Bing adjustments can bring calls to action to SERPs
Bing announced the inclusion of calls to action on its SERPs on Wednesday and marketers in applicable verticals may find this streamlines the path to converting searchers.
Learn More
Fostering authority, keyword strategy top priorities for Google News
A recent publisher survey suggests developing content that makes a site a category authority is even more important than breaking a story when it comes to Google News visibility.
Learn More
Forty-seven percent of SMBs cite Facebook marketing as catalyst for growth
Nearly 50 percent of small businesses using Facebook as part of a social media marketing campaign report increased traffic.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
