The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Mobile marketing alert: Android preferred platform for mobile users
Fifty-six percent of smartphone users who purchased their handsets between June and August chose Android as their mobile operating system, which means they’ll likely choose Google for mobile search.
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Tumblr success demonstrates value of socially engaging content
Social blogging platform Tumblr has quickly become one of the most successful websites in terms of pageviews, Quantcast recently reported.
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Report: Women more active in social media than men
A new report from Rebtel found that women are more likely to communicate through social media than men, which could help some social media marketers target their campaigns more effectively.
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B2B marketers unaware of social media marketing’s true benefits
B2B marketers are not using social media marketing to its full potential in terms of engaging prospects throughout the sales process.
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Google+ users up 30 percent since lifting invite-only status
In the days following the removal of the invite-only barrier, Google+ users increased 30 percent.
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Pew study suggests local content reaches 79 percent of online Americans
A report from Pew Research found that consumers looking for local information are increasingly relying on the internet – especially the mobile web.
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Social Media Marketing for the Skeptic
Here’s some insight on social marketing’s reach and how Brafton’s B2B clients who may have once been social skeptics are seeing valuable traffic from this space.
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Internet marketing news roundup, September 23
Google and Facebook went head-to-head this week, dominating internet marketing headlines.
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