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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Sep 30, 2011 News Joe Meloni

Bing adds airport maps to search

Bing recently announced the addition of 42 detailed U.S. airport maps to its search options.

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A recent report broke social users into four different groups, with "sharers" presenting the most interesting opportunities for social marketing.

Sep 30, 2011 News Joe Meloni

Twitter ad revenue projected to soar

Rising Twitter revenues should signal to marketers that the platform is increasingly valuable when it comes to reaching social audiences.

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Google is rolling out new features aimed at making web marketing easier for companies to gauge and adjust.

Sep 30, 2011 News Joe Meloni

New Google Real-Time Analytics allows for constant site monitoring

Google’s new Real-Time Analytics data can help businesses gain instant insights that enable them to make more informed decisions on the direction of an SEO or social media marketing campaign.

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Sep 30, 2011 News Joe Meloni

Social media marketing opens companies to massive audiences

Sixty-five percent of American adults use social media websites, and the number is rising within every age group.

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Duplicate content issues can be avoided with effective attribution and linking.

Sep 29, 2011 News Joe Meloni

Data integration, outsourcing key components of marketing success

Campaign management and analysis of data are becoming more important than ever when it comes to driving leads online.

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A new feature from Google allows users to access recent desktop searches.

Sep 29, 2011 News Joe Meloni

Blekko lands $30 million in investments

Blekko, the self-described “spam-free” search tool, announced it has completed its latest round of funding and received $30 million, including a sizable donation from Russian search company Yandex.

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