The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google+ adds feature to allow users to follow content writers
Google+ users can now add their favorite web writers and bloggers to Circles directly from search results.
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Mobile SEO critical as smartphone, tablet commerce, browsing increase
A report from Hipcricket found that mobile SEO can be critical to the success of content marketing strategies, especially for retailers hoping to convert consumers on the go.
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Coke CEO: Social media marketing more than 20 of budget
Coca-Cola CEO Muhtar Kent said that the company’s social media spending has increased to 20 percent of its overall marketing budget, up from just 3 percent five years ago.
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Facebook stakeholder suggests Google+, Twitter marketing appeals to ‘power users’
Speaking at the Web 2.0 Summit in San Francisco this week, Sean Parker, co-founder of Napster and owner of 4 percent of Facebook, said that Google+ and Twitter have taken “power users” from Facebook. Mar
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Google, Yahoo, Microsoft remain leaders in list of top web properties
Google, Yahoo and Microsoft websites maintained their position as the top three most popular web properties in September.
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Columbia Sportswear’s email marketing content focuses on education over promotion
Columbia Sportswear has woven content marketing and email marketing to] improve open and click-through rates.
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Social media marketing opportunities grow as more Tweet from their smartphones
Mobile social media use grew 37 percent in the last year, with more than 72 million Americans accessing Twitter, Facebook and other from their handsets.
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Report shows more consumers turn to web for electronics purchases
Consumer Reports recently reported that an increasing amount of electronics purchases are taking place online. Plus, social media marketing and digital prospect outreach can boost in-store traffic as well.
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