Newsletter Writing Services
Email newsletters are an excellent way to keep both current and prospective customers up-to-date on your brand and its offerings, nurturing leads and gently guiding them down the sales funnel. They represent a valuable content distribution method that can highlight your website content, blog posts and other types of engaging written word directly to your audience’s inbox. Whether you send a monthly newsletter or more frequent updates, consistent communication keeps your subscribers engaged and informed.
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Why Newsletter Content?
As a cornerstone of email marketing and content marketing as a whole, newsletters are sometimes overlooked in favour of lead generation assets — white paper, eBook, etc. However, once leads are captured, email newsletters are an essential part of the follow-up process to convert website visitors into paying customers. By delivering relevant content through an effective newsletter, you can maintain engagement and build trust with your subscribers.
Brafton’s newsletter writing services cover everything from content creation to the management of email newsletter campaigns. Our writing service includes employing expert newsletter writers who specialise in crafting high-quality content tailored to your audience. Industry-focused writers partner with content marketing strategists, project managers, designers and email marketing campaign consultants to ensure newsletters are fully optimised for every client. This collaboration ensures that every aspect of your newsletter, from the newsletter copy to the design services, aligns with your content strategy and business goals.
Working within a premier email template or designing a custom layout from scratch, Brafton pairs the best of newsletter UX design with creative writing that drives open rates, click rates and responses. Our design services contribute to engaging newsletters that capture attention, while our professional writers focus on delivering great content that resonates with readers.
Campaigns are thoroughly tested and measured to determine performance and support further refinement to maximise results. This approach ensures that your email writing service is continually improving and delivering valuable content to your audience.
Email Newsletter Value
Despite the rise of social media and new marketing techniques, email marketing remains one of the most essential components of successful content marketing. Email consistently delivers a high return on investment, indicating consumers are engaged with well-designed email content such as newsletters. Our email newsletter writing service focuses on creating content that not only informs but also engages your audience, leading to higher conversion rates. Thanks to the ubiquity of email as a technology, as well as advancements in email marketing automation technology, it’s easier than ever to reach vast amounts of people with email newsletter campaigns. At the same time, recipients can be segmented based on demographic information, including age, gender, job title and more, so you can drill down to your target audience even while reaching out to a huge number of people.
Lead generation content marketing assets may be essential to capturing individuals’ details, but acquiring a lead is just the first step in the process. You must then nurture leads to help them through the sales funnel from general brand awareness to making a purchase. Email newsletters allow you to accomplish this, keeping your brand and its value proposition top of mind for consumers without overwhelming them with overtly promotional content or sales pitches. Instead, through email newsletters, you can highlight your expertise, demonstrate your trustworthiness and subtly accentuate your products and services.
By incorporating engaging content and relevant information, newsletters become an effective tool for business writing that professionally communicates your brand’s message. Whether you’re highlighting new blog posts, valuable content pieces or upcoming events, newsletters keep your subscribers informed and engaged.
Email Newsletter Writing Process
Incorporating industry knowledge, internal subject matter expertise and proven email marketing best practices, your Brafton content writer will create email newsletters designed to resonate with your target audience, whether it be through the inclusion of news-based trending topics, educational evergreen articles, interviews with thought leaders or more. Our content writing service ensures that every newsletter copy is crafted with care and precision.
Your Audience Deserves Custom Newsletter Content
Content will vary depending on the recipient. For instance, existing customers may be more interested in news and information about products, services and company goings-on. Meanwhile, potential customers will likely respond more positively to content that demonstrates the value provided by your business, or more general information that presents your organisation as a thought leader in its space. Our newsletter copywriting service tailors each piece to match the unique preferences of your audience segments.
B2C vs. B2B Newsletter Strategies
While business-to-consumer (B2C) newsletter creation may sometimes focus on generating direct conversions in the form of a purchase, business-to-business (B2B) email newsletters tend to concentrate more on other conversion options, such as product demonstration requests, as well as upsell opportunities in the case of existing customers. Understanding the nuances between B2C and B2B strategies is essential for crafting effective newsletters that align with your content strategy.
How It Works
Brafton’s newsletter writing services begin by zeroing in on your target audience, with content based on subscriber personas, demographics and the stage of the buyer’s journey. The goal is to create content that’s personalised to the recipient to encourage higher open and click-through rates. Brafton content writers also understand the importance of avoiding the use of identical layouts, including both text and images, for different campaigns and audiences. The tone and style of emails should be tailor-made for the individual it’s intended for. Our professional writers ensure that each newsletter is uniquely crafted to appeal to its intended readers.
Great Subject Lines Boost Open Rates
Special attention is paid to the creation of subject lines during the email newsletter writing process. Your content writer is trained to utilise language proven to increase open rates, such as words that instil urgency and value in the reader’s eyes. Together with personalised details, such as the recipient’s name, industry or location, direct subject lines that incentivise opening emails help support greater ROI. At the same time, Brafton content writers know to avoid false or overly dramatic language that may turn off recipients or cause email service providers to mark emails as spam.
Based on your specific commercial goals, your Brafton writer may leverage best practices from technical writing, SEO content writing and social media writing — pulling in a wide breadth of creative marketing skill sets. This multidisciplinary approach ensures that your newsletters are not only engaging but also effective in driving action.
Compelling Newsletters Rely on High-Quality Content
The content itself is crafted with a balance between education and entertainment in mind, appealing to recipients through interesting topics that also provide relevance and value. Overly long emails are avoided in favour of direct-yet-engaging newsletters designed to grab and hold onto audience attention, encouraging recipients to learn more. Our expert newsletter writers focus on delivering high-quality content that speaks directly to your audience’s interests.
The content included in your email newsletters can be repurposed from existing blog posts, white papers, eBooks, infographics, videos or more. At the same time, your Brafton content writer can craft completely original content as you prefer. The goal, regardless, is to ensure all content appeals to the wants and needs of your target audience and demonstrates your standing as a source of value and relevance for customers. By providing great content, you establish your brand as a trusted authority in your industry.
Your dedicated newsletter writer can recommend the inclusion of high-impact timely or evergreen content as well, acting as a strategic advisor on best practices. Within your newsletter, this might entail a section devoted to a recent company press release, a high-performing blog post or an in-depth research paper, for example. The combination and flow of assets fit your needs. Additionally, we can incorporate print newsletters or digital formats depending on your preferences.
Emails Rendered for Readability
Beyond the content of the email newsletter itself, it’s vital to ensure the email as a whole is readable and engaging. This includes using bullet points and subheads to break up walls of text, as well as implementing rich media options, such as custom images and videos. Brafton designers and videographers can create custom illustrations and clips intended to drive traffic back to your website, as well as unique, clickable calls to action that simplify the conversion process and provide current and prospective customers alike with easy next steps to follow. Our design services enhance the visual appeal of your newsletters, making them more engaging for subscribers.
Email Newsletter Campaign Management
Beyond the content creation portion of Brafton’s email newsletter writing services, you can count on your content marketing strategist to utilise leading marketing automation technology to engage your target audience and ensure newsletters reach their intended readers. Your strategist can walk you through the data analytics showing how your email newsletters are performing in terms of open rates, click-through rates and conversions. Your strategy may then be adjusted and improved as necessary to maximise ROI and ensure your email newsletter campaigns are turning your subscribers into clients.
Successes are rolled into new campaigns and strategies to keep your email campaign engine running smoothly.
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