Whiteboard Animation
Whiteboard animation fuels your video marketing strategy.
Explain ideas, tell stories and repurpose content in a creative, visual format with Brafton’s whiteboard animation services.
Let’s talk about whiteboard video production:
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Why Include Whiteboard Animation Videos in Your Content Production?
A whiteboard animation is a video featuring a drawing hand that sketches helpful images and phrases on a whiteboard or similar background. The minimalist presentation of these videos is excellent for breaking down complex ideas and maintaining the viewer’s attention. This makes them a perfect fit for technical content, educational purposes and engaging visual storytelling.
A whiteboard animation video is often a tool for education. For example, professional whiteboard animation can be used externally to nurture potential customers. At the same time, it can serve as an internal training video for new hires. This versatility makes them equally valuable on social media, company intranets, product landing pages and even trade shows.
As a leading whiteboard animation company, Brafton specialises in creating animated videos that captivate viewers and convey your message effectively.
See Our Work
A Short History of Whiteboard Videos
Whiteboard animation is a video style that’s meant to explain a complex idea in an easy-to-follow manner. Sometimes called video scribing, the concept of whiteboard animations began with filming the hand-drawn explanations of a subject on a whiteboard. The final video was then sped up, with a voiceover added to explain each detail.
Today, whiteboard animation software allows anyone, no matter how artistically inclined, to create whiteboard videos anytime they please. However, free software options don’t always provide the quality you need for a professional video marketing strategy.
When creating a video for your organisation, including branded elements is essential for promoting brand recall. Working with professional scriptwriters and animators ensures you’ll have control over how your brand is presented throughout the video. This kind of partnership also allows you to give input on character styles, music selection, typography, colours and more.
You’ll be a collaborator at all stages of video production, including offering feedback on video editing techniques and whether 3D animation or 2D animation will resonate most with your target audience. By partnering with a whiteboard animation studio like Brafton, you gain access to expert video production services that deliver high-quality animated videos tailored to your needs.
Video Production and Marketing Strategy Go Hand-in-Hand
Free whiteboard animation software allows people to quickly throw together a video they can use right away. However, video marketing is more than simply creating videos and sharing them. The best whiteboard animation companies understand the importance of integrating video content into a broader marketing strategy.
At Brafton, we know that content creation and marketing strategy must be carried out in tandem. Our whiteboard video services are designed to complement your overall digital marketing efforts.
When you work with a team of professional marketers, videographers, animators, graphic designers and writers, your organisation has the advantage of not only working closely with your content creators but also the experts that put meaning behind your strategy.
Our motion graphics team utilises leading industry software, including Adobe Illustrator, After Effects and Audition, making your completed video a high-quality asset you’ll feel proud to share with your audience. We focus on creating whiteboard video content that aligns with your brand and engages your viewers through effective visual storytelling.
We’ll happily adjust the format and fine-tune the style to match your branding. Here are some of the video formats and styles we offer:
Whiteboard explainer video.
Animated explainer video.
Whiteboard cartoon.
3D animation video.
Hand-drawn illustration.
Every company requires a slightly different style to stand out, and we’ll make sure to mix and match formats creatively until you feel confident in your assets’ style and messaging. To tell your story in a way that moves leads down the funnel and influences buying decisions. Brafton produces, publishes and promotes whiteboard videos for maximum effect on your target audience. With Brafton’s industry-leading animation services at your disposal, animated video production ROI is now on demand.
Our expertise as a whiteboard animation company ensures that your animated videos are visually appealing and strategically effective.
How We Produce a Whiteboard Animation
Working with the animation team at Brafton means you’ll receive a professional video with minimal hassle for you. Here’s what the typical process for creating an animated whiteboard video looks like:
Step 1: Plan
The key to an awesome animation is to start with a detailed plan. If you already know what you want your next video to focus on, that’s great! If not, we can help.
Together with your Brafton team – consisting of a content marketing strategist, project manager, animator, videographer, graphic designer and/or writer — we can help determine the best way to utilise video in your marketing strategy.
For some clients, an explainer video is their best option. For others, it’s a 2D motion graphic or even a hybrid video that comprises elements of live action, graphic design and 3D animation services. With Brafton, we’re able to fulfil any and all types of video content needs.
Once we know what your whiteboard video should focus on, we can dive into the finer details, including character animations and branded elements. Our whiteboard animated videos are crafted to reflect your brand’s unique voice and style.
Step 2: script
Next, we need a script for your animation. Excellent storytelling is an essential part of every successful whiteboard animation.
Our editorial team can write a flawless script from scratch to accompany your whiteboard video. We’ll share it with you to make sure we have everything right before we move on to the next step.
Our whiteboard animation services transform complex ideas into engaging content for your viewers. Synthesise complex product specs, offer step-by-step explanations, or illustrate how-to guides to bring your customers and prospects up to speed on your business capabilities and product offerings.
Step 3: Storyboard
After the script is finalised, it’s time to sketch out how the animation will flow and what the key visuals will look like. This process is called storyboarding.
We’ll create the storyboard for you, showcasing exactly how the script will line up with the drawings and the transitions throughout the video. The storyboard helps you visualise the way your animated characters, design details, logo, subtitles and other on-screen elements will look in the animation.
Tell us what you think – at this stage, we’ll apply any edits you need to ensure your whiteboard video is perfect. Our goal is to produce a final video that exceeds your expectations.
Step 4: Animate
Once you have approved the storyboard, our animators are ready to tie it all together. We use advanced animation techniques and software to ensure the final product looks clean, professional and ready to share on your website, YouTube, social media and other marketing channels.
Your designated animator will compose the right animation style by incorporating voiceover talent, background music, sound effects, cut transitions and other details to bring together a clean, easy-to-follow and fun-to-watch animation. Our whiteboard animation studio is equipped to handle all aspects of the video creation process.
Step 5: Review
Every animation we create is sent to the client for review before we consider it finalised. If anything is amiss, let us know, and we’ll resolve it for you. Our commitment to quality makes us one of the best whiteboard animation companies in the industry.
Step 6: Promote
Video marketing doesn’t end with a completed video. Actually, it never ends; it’s a continuous process that involves publishing content, promoting it, reviewing its success and refining the strategy. Your content marketing strategist will help you understand how well your video is performing and make suggestions about how to promote and share it, plus how to approach your next video project.
Whiteboard animations are multifunctional corporate video assets that marketers in all industries can benefit from. Creative video advertising can:
- Engage your audience.
- Break down complex concepts for the average viewer.
- Boost your digital content campaign.
- Tell your product or service story in an engaging, animated fashion.
- Support strategic planning during internal communication.
- Increase sales and business results.
As a whiteboard video company dedicated to excellence, we ensure that your content resonates with your target audience.
Have existing marketing collateral that’s dormant on your site? Repurpose it into a short 90-second video embedded on a landing page. Our whiteboard video production company can transform your content into dynamic animated videos.
Need to engage followers on social media? Quick-hitting, informative 30- to 60-second videos generate more likes, comments and shares on platforms like Instagram, TikTok or LinkedIn.
Sales process slowing down after the first few touch points? Create whiteboard video explainers that prospective clients can share with internal stakeholders and advocate on your behalf.
Videos help populate resource centres with dynamic media, and they also answer site visitors’ questions quickly. They exhibit the more innovative and creative side of your brand.
Put a fresh spin on your corporate videos with high-value animation production that can drive your content marketing strategy in a positive direction. With Brafton’s whiteboard animation services, we bring big ideas to life, capturing the attention of your viewers and enhancing your video creation efforts.
Not in the UK?
Check out our international Whiteboard Animation Services:
Australia
United States
Germany
Let’s Get Creative
Still considering which whiteboard animation services are right for you? Just reach out to our experts. Our video production team is happy to help you. And if you ever need supplementary content for your whiteboard explainer videos, you can benefit from the full scope of our digital marketing experience.
We’re not just a video production company; we treat every sound effect and colourful animation as an important puzzle piece in your business and marketing strategy. Our hand-drawn animation techniques and innovative animation styles set us apart in the industry.
At Brafton, a leading whiteboard animation company, we offer comprehensive whiteboard video services that integrate seamlessly with your overall marketing efforts. We combine traditional animation techniques with modern technology to produce whiteboard animated videos that make a lasting impact.