Video Production Services
Learn more about video production with Brafton:
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One Agency for All Your Video Production Needs
Brafton staffs a full crew of videographers with extensive experience producing, directing, scripting, shooting and editing video content.
Our virtuoso video team is also supported by a network of freelance on-screen and off-screen talent. We use the best cameras, audio equipment and post-production resources in the industry to produce high-quality video that helps you achieve your business goals.
When you work with our creative video production team, you get:
Seasoned script writers.
A video producer and content marketing strategist on location.
Voice over.
Experienced on- and off-camera interviewers.
In-studio production options via Brafton’s very own studio.
A travel-ready camera crew and team of video editors.
Post-production services – for footage we’ve shot or footage you already have.
A video animation team that can create 2D and 3D animation, motion graphics and animated logos, and assist with post-production editing.
Seamless client collaboration through a dedicated project manager.
We’re a full-service video marketing agency. Any equipment or talent we don’t have immediate access to, we source for you. Tell us what you need – on-location camera crew, post-production assistance, animated videos, directorial assistance, scripts – and leave the rest to us.
What Our Clients Say About Video Production at Brafton
We’ve taken on tons of video projects for our clients over the years.
Here’s what some of them said about their experiences with our production team:
The TM Group
“We’ve seen great results from the content campaigns we’ve done with Brafton. But I’d say the No. 1 thing we get from Brafton is we get a whole team of people.”
FromYouFlowers
“To see our brand and our message and our content out there, it was a proud moment for us. That was a big win for us.”
Shibumi
“The result was that we presented a really professional outcome for our audience, and that’s all down to the work that the Brafton team did.”
Video Production Process
We make the video production process as seamless as possible for you. Our knowledgeable production team can help you every step of the way, from ideation to promotion.
Here are some of the steps our production team may take when beginning a new video project:
This creative process for each video project ensures your final product is unique and impactful – just like your brand.
Corporate Video Production
Every business has a story worth documenting – for potential customers, for prospective employees, for existing personnel and for the world at large. Corporate video production helps you reach a wider audience with that story, and compelling visuals to go along with it.
Here are the corporate video production service options we offer:
On-Location Videos
Our crew goes where it’s needed: Your latest conference, the next industry expo you attend, your upcoming keynote address, your fundraising event, your new product announcement, your company picnic, your state-of-the-art manufacturing facility, a charity giveaway, etc.
From multi-day event coverage to one-and-done film shoots, we’re ready to produce, film and edit on-location videos for you.
Event Video Production
Brafton’s in-house team will attend corporate gatherings, industry conferences, user group meetings and other events, giving direct, on-location coverage. Create unique, broadcast-quality event video content that offers exclusive insights and reporting your audience can’t find anywhere else.
Corporate Promos
Corporate promos straddle the line between corporate and commercial video. A brand video humanises your company and highlights its culture for recruiting purposes. It also reveals a lot about your company’s values and how those align with your customers’ goals.
Our video teams can script and produce corporate promos that show your employees engaged in their work, with their customers and in their communities.
Vox Pops
Top-of-funnel, man-on-the-street interviews can be fun, engaging and informative. They’re a great opportunity to get people commiserating with your customers’ pain points on camera. We can film in our studio, at a conference, on the street, or all of the above and more.
Video Testimonials and Interviews
In-studio, on site or in the field, getting your satisfied customers on camera to vouch for your quality is one of the most powerful ways to provide proof of your value. We can conduct interviews, film your products and solutions at work and weave everything into a moving customer testimonial that will change minds and close deals.
Explainer Videos and Animations
Nearly 100% of businesses have said that video is effective for helping customers understand products or services. Whiteboard videos, animated videos, product tutorials, demo videos, how-to videos and other explainer videos can simplify the complex into short, engaging, shareable content. Animation and motion graphics are perfect media to visualise abstract concepts or complicated subjects in terms that any sales prospect can easily understand.
PRODUCT DEMOS
A great product video can also boost intent to purchase by as much as 97%. It shows your value in action and gives viewers a close look at your products, anywhere, anytime they want. Use demos and tutorials to win over new business, generate top-level interest in your brand and to help existing customers maximise the value of your products and services.
Video Blogs
Sometimes your target audience needs to ease into your long-form blog content. A video blog is a quick-hitting video presentation where a live presenter teases the main points in a longer blog post or other asset. Brafton writes, produces, films, presents and edits video blogs that live on brand websites.
Video Ads
We write, produce, shoot, edit and distribute online video ads that engage audiences, promote your brand and demonstrate the value of your products and services.
Persona Development Videos
Sometimes the best way to understand your customers is to document them at work. We can create live-action profiles or animations of your target personas that will improve corporate-wide familiarity with the audience and customer base.
Corporate Training Videos
Don’t tell; show with a training video. We can document standard operating procedures, create animated, step-by-step training videos, film safety demonstrations, create employee onboarding training clips, direct product demonstrations and much more.
Video SEO Services
Video can increase search engine traffic by as much as 157%. But it takes a marriage of creative brilliance and search engine optimisation expertise to realise that kind of return on investment. Every year, Google gets better at parsing video, contextualising its contents and identifying the most important on-screen elements.
Today, video needs to be created with ingenuity, and optimised for maximum exposure in search engines and social media networks.
Brafton video production services deliver the best of both worlds: full-service video marketing and tremendous in-house SEO acumen.
Video Strategy
Video is both a content medium and an SEO strategy. It’s also a core component of your marketing and sales funnel. Businesses need to create memorable video content, but they also need to understand how to improve its visibility on search engines to support marketing campaigns while maximising its business impact.
At Brafton, our videographers work directly with content strategists and project managers to incorporate video into a bigger marketing campaign. We provide guidance for how to optimise video content for search – for instance, by supplementing every video with keyword-optimised titles, descriptions and meta tags.
Video Promotion
Search engine optimisation is about more than what happens on Google. Every video SEO strategy needs to be supported by YouTube optimisation efforts that help drive up channel follows, the number of video views and overall engagement with video content. All of these are examples of signals that demonstrate the value of your video content to search engines and can help increase YouTube video performance.
Social media is also a central component of every video marketing strategy. On Facebook, for instance, video content is the most likely medium of content to reach its target viewer. Brafton’s content strategists and social media consultants help build your base of followers on leading platforms like Twitter and Instagram, maximise the reach of your content and encourage users to comment, like, engage and share your videos.
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