Video Services
Video has come a long way since killing the radio star. From simple clips to engaging video content that captivates audiences, it’s become an indispensable tool for businesses.
Video is projected to account for 82% of all internet traffic in 2025. With 91% of businesses using this medium as an essential marketing tool, corporate videos, brand films, and product videos are at an all-time high.
Still think you can compete without video?
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Video Marketing Services:
The Brafton Approach
Every video project from Brafton is part of a holistic content marketing strategy designed to engage your target audience, broadcast your organisation and deliver tangible business value. Modelled after a video production company, Brafton’s in-house video team approaches every client with a unique lens, guiding them through the entire video production process. We ensure video content is distributed through optimised channels for maximum success, whether it’s social media videos or explainer videos.
Success Stories
How Our Video Team Helped Lasko Create an Online Self-Service Center
Shibumi on Brafton: ‘They really shared our objectives’
Family Reach’s review of Brafton: ‘I love the way they make us think’
Video Marketing Statistics Show Real ROI
Video content is as easy to watch as it is to share on social media or embed in a landing page or blog post. It can be consumed across platforms — on desktop or mobile devices, on Android and iOS, at work or at home. It can convey complex information in a visually compelling and highly entertaining format.
This versatility is just partly why 96% of marketers view corporate video as an important part of their marketing strategies.
- 95% of marketers say video marketing has helped them increase brand awareness.
- 91% of marketers believe video marketing has helped them increase traffic.
- 90% of marketers report that video marketing has helped them generate leads.
- 96% of video marketers say video marketing has increased user understanding of their product or service.
- 87% of marketers state that video marketing has increased dwell time on their website.
- 92% of video marketers found that video achieves a good return on their investment.
The ROI speaks for itself:
At Brafton, we use video at every stage of the sales funnel because it’s the most efficient, effective way to convey messages, illustrate complex ideas, persuade stakeholders and bring your brand to life. We cover all your video production needs.
Video Production Service Options at Brafton
ANIMATION SERVICES
Our motion graphics designers synthesise complex ideas and animate them in 2D and 3D formats.
Through animation, you can explain dense, technical software and elaborate product specs with ease. From creating engaging animated videos to delivering product videos that captivate your audience, our animation services enhance your marketing campaigns.
On-Location Shoots
Corporate videos shot on location personalise your message and add a human touch to your brand and its offerings. We partner your brand with expert videographers, producers, camera operators and creative directors to bring high-quality promotional video production straight to you.
By sourcing on-screen talent, scouting optimal filming sites and shooting live-action interviews, testimonials, demos, promos and much more, we “have video, will travel,” and ensure the final film exceeds your expectations.
Studio Productions
With a full-service, on-site video studio and industry visionaries behind the camera, we produce videos that make an impact.
We deliver brand experiences by filming product demos, news updates, interviews and more, all under one roof. All the resources and expertise your video marketing strategy requires live right here in our studio, containing the latest professional video production tools and technology to create high-quality video ads with TV production values.
It’s never been easier to create a product video that converts.
Explainer Videos
Promote your brand, describe your product and inform your prospects with digestible, step-by-step explainer videos.
An explainer video can be animated, live-action, 2D, 3D or hybrid, which helps nurture leads and close deals faster than other branded content types. Use them as training videos, internal communication tools or to engage potential customers.
Video Testimonials
Sometimes, your customers’ stories are the ones most worth telling. Leverage our video production team to create corporate video testimonials and case studies that demonstrate real-world success stories. These authentic narratives can be powerful assets in attracting potential clients and strengthening trust.
Event Coverage
Maximise the value of live events by filming the big moments your audience wants to see. Our event video production and video conferencing services put your viewers right in the middle of all the action. Video streaming capabilities let you report on event coverage in real-time. We even offer drone filming services to capture outdoor events from breathtaking views. Turn your events into engaging video content that extends the experience beyond the venue.
Trade shows, private events and industry conferences are great for physically interacting with attendees, but the business opportunities don’t end there: Repurpose footage from live events for social media and post-event follow-ups. Brafton event video services provide everything you need to create engaging event coverage that raises brand awareness and drives traffic to your site.
Whiteboard Video Production
Present information, educate audiences and illustrate creativity with whiteboard videos.
Our in-house producers and animators combine the best components of live-action talent, narration, custom illustrations and visual storytelling to communicate your message. Whether for internal communication or to engage potential customers, whiteboard videos are an effective tool in your marketing arsenal.
Video Editing
Your script, B-roll and footage don’t make a story until it’s been woven together into a final cut.
Whether you’re halfway through the editing process or you haven’t even started, our post-production services can put the finishing touches on your original content and help you tell a story your subscribers will remember. We handle all aspects to deliver a final film that meets your expectations.
Brafton corporate video production experts can add audio elements to bring your vision to life or use video encoding software to upload the finished product to the video platform of your choice.
Video as a Strategy
Corporate video marketing is imperative in a search engine-driven world. Videos that engage viewers, keep them on the page and solicit social sharing rank higher. And each video you produce increases the number of indexable webpages in search engines, which enables a stronger search presence and puts a visual, compelling face to your content.
With the right video strategy, these assets can improve your:
Our digital marketing experts can assist in formulating a video distribution and promotion strategy that works to achieve all of these goals. Whether you need assistance with existing videos or are starting from scratch, we’re here to meet all your video production needs.
Tell Your Story
Marketing is more than data and dollar signs. It’s a podium for communicating who you are, what your company values and how you conduct business. Every brand story is unique. Your narrative is a differentiator, and our animators, producers, videographers and editors tell the story of your products, services, customers and corporate identity.
Our video production services capture the personality, emotion and value behind your brand and transfer it to the screen. These characteristics – represented visually – prompt buyers to flock to you, vendors to partner with you and customers to stick with you.
Video marketing is an immersive, interactive experience that leaves a lasting impression. From the initial video call to discuss your vision to the final reel, we handle every aspect to ensure your story is told beautifully.
What mark will you leave on viewers?
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Your Vision in Motion, Your Brand in Action
Have an idea? We bring it to life. Not sure where to start? Your dedicated video services team works directly with your company to understand its brand, its vision and its future.
We develop custom video solutions that serve your needs and marketing goals.
