UX Agency London
Users decide within milliseconds of seeing your site whether they’ll continue their journey with your brand. In today’s competitive digital landscape, providing an exceptional user experience is paramount to capturing and retaining your audience’s attention.
Brafton is a UX design agency that’s dedicated to delivering design that dazzles and UX that converts. As a leading, full-scale digital marketing agency in the United Kingdom, we combine innovation with far-reaching expertise to create digital experiences that resonate with your target audience.
Let’s talk about UX design:
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Why UX Design Matters
Why does UX matter? User experience is the most important consideration to make when creating or updating your webpages. No matter how much helpful information or useful features you might have on your website, user interactions are the ultimate measure of how effective your site is.
User experience design ensures your website looks great, organises content intuitively and functions seamlessly. With these elements, visitors can find essential details about your business and feel encouraged to engage further with your brand. Through comprehensive UX research, we understand user needs and behaviour, allowing us to craft interfaces that provide an exceptional user experience.
UX elements also impact SEO. Search algorithms prioritise features like mobile responsiveness and page speed – both critical for a good customer experience. Additionally, poor UX leaves visitors frustrated, often increasing bounce rates and reducing the time they spend on a page. These metrics impact ranking in search engine results pages (SERPs), affecting your digital presence and visibility.
The Importance of a UX Expert
A great UX designer supports digital marketing efforts by making interacting with your website a pleasant experience that users will want to have again. As a digital marketing agency with a focus on UI and UX design, we understand the synergy between user experience and marketing strategies.
Yes, many details are critical for making a strong digital impression on your target audience, but the user experience of your website, app or other digital assets will always be determined by the UI design: user interface. UI refers to the actual functionality of the digital asset in question, whether it’s your website, app or something else.
While UX and UI may sound the same, they’re distinct disciplines that each require particular attention and planning to set your digital marketing campaigns up for success. Our UI designers specialise in creating user interfaces that not only look stunning but also function flawlessly, ensuring seamless user interactions.
A simple, beautiful UI design helps people find what they’re looking for on your website and stay there for longer. It’s part of UX — the overall impression a client or customer will make of your brand and its web assets. Think of UI as the aesthetics pulling someone into your business, and UX as the messaging and site construction you’ll use for a clear and rewarding purchasing journey.
Why Brafton for UX
There’s so much to hone for both disciplines. At Brafton, we nail it, placing stunning UI in service of UX imbued with all the right words for high engagement.
Our vast expertise in UX and UI design enables us to craft user experiences that are both intuitive and engaging. By integrating service design principles, we ensure that every touchpoint across your digital assets contributes to a cohesive and satisfying user journey.
Success Stories
4 Brands, 4 Sites & Traffic Galore for Clemens Food Group
How We Wrangled Dozens — and Counting — of SQLs for CFGI
6 Years of Content, and Counting, With Inspirage: A Case Study
Form, Function, ROI
Today, almost every customer journey starts on the web through search. Your website architecture, web design and user experience affect your:
- Brand credibility: 75% of users decide within seconds of seeing your website whether or not they like and trust your brand identity. As the best UX design agency in London, we understand how crucial first impressions are in establishing trust.
- SERP ranking: Google’s RankBrain algorithm analyses factors such as bounce rate, pages per session and dwell time to determine how easily users can navigate your site. Our UX consultants leverage this understanding to enhance your site’s performance.
- Conversion rates: Clear calls to action and other strategic user experience and UI design elements influence whether site visitors will continue engaging with your brand. Through meticulous UX research and analysis, we optimise these elements to boost conversions.
- Bottom line: Between search rankings and missed opportunities, UX and user-centred design have an incalculable impact on your business’s bottom line. Enhancing your digital presence can lead to significant improvements in revenue and growth.
If you have a website, make sure your UX strategy is putting it to work for your business. Our UI and UX design agency brings innovation and expertise to transform your site into a powerful tool for success.
UX Audit and Digital Design Services
Our expert consultants and UX design team tackle every element of your website’s form, function and visual identity. From developing custom wireframes that optimise the end-user journey to creating graphical elements that help visual design generate more engagement, our UX audit and design services are tailor-made for boosting:
Brand credibility.
User engagement.
Search visibility.
Conversion rates.
Website usability.
ROI.
At Brafton’s digital agency, our UX design experts use heat mapping, A/B testing and other UX audit methods to make sure your pages are serving a clear and deliberate purpose in the user journey. By analysing user behaviour, we identify opportunities for innovation and improvement.
Think of your website design as a roadmap for user behaviour. Tell us what you want your site visitors to do, and we’ll help you make sure they do it. Our UX consultants guide you through the process, ensuring that every design decision aligns with your business objectives.
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Website Redesign
It’s time for a website redesign if your site:
Isn’t using responsive design.
Isn’t converting.
Takes more than three seconds to load.
Experiences mysterious dips in search performance.
As a full-service digital marketing and UX agency in London, we have a complete marketing team that stages end-to-end website redesigns or tackles individual aspects of your new site – depending on what you need. Our UI and UX design agency approach ensures that both user experience and interface design are seamlessly integrated.
UX designers
Our web designers work with you to create visually stunning graphic design and polished site aesthetics that align with your branding. They can also start the design process entirely from scratch by drafting wireframes for custom website builds. Our UI designers specialise in crafting interfaces that captivate and engage users.
Web consultants
Our consultants select cost-effective, templated layouts. They work with writers, graphic designers and web developers to ensure that wireframes, site architecture, user accessibility, mobile responsiveness and copy are all streamlined for SEO. The goal is optimal UX and UI design. Our expertise in UX connections helps bridge the gap between design and functionality.
Web developers
Our developers can assist with mockup construction, integrations, site launches and complex technical and coding functions. They ensure that all the technical aspects of your site contribute to an exceptional user experience.
Our experts have completed web development and entire website redesigns for clients in a wide array of industries, including:
Finance.
Manufacturers.
Software providers.
Health care providers.
Professional services.
Retailers.
Educational institutions.
And much more.
Every step of the way, we prioritise UX design, because that’s ultimately how you drive excellent outcomes in a digital strategy. Our service design approach ensures that all aspects of your business are reflected in your digital assets.
Conversion Rate Optimisation
Your site’s UI determines the outcome of end-user journeys. This powerful concept is known as human-computer interaction. Essentially, you can optimise your site’s digital experience by making strategic updates to its structure, design methodology and several UX/UI elements.
By conducting user research to make the digital experience better, you can maximise the value of all website touchpoints and ultimately increase conversion rates. Some of the factors that our consultants and strategists assess in their conversion analysis include:
- Heat mapping and A/B testing for user behaviours to determine high- and low-value touch points.
- Call-to-action marketing efforts, including precise CTA placement.
- Persona development to determine if you’re attracting the right target audience.
- Assessment of how many conversion opportunities you’re actually generating.
- How your site’s visual design may be influencing user behaviour.
- Adherence to Web Content Accessibility Guidelines (WCAG).
- The number of fields in your “Contact Us” forms.
- Mobile-friendly form fields and CTAs.
- Mobile app or digital product descriptions.
- Whether your gated-asset landing pages are easy to search for.
- Your email marketing campaigns’ templates and user experience elements.
- Much more.
Great UX design is all about guiding users through your interface so they can easily find the information they’re looking for and ultimately engage more effectively with your brand. Our UI design agency provides the expertise necessary to refine every aspect of your digital presence.
With intuitive designs, CTA marketing, accessible webpages and usability testing, we make sure all of your UX elements on desktop and mobile are optimised for your user personas. Our UX/UI design strategies ensure consistency and effectiveness across all platforms.
Technical SEO Services
You need to think of your sitemap and internal linking structure as the path that you want users to take – because even if you don’t, Google will.
Search engines look at factors such as XML markup and metadata to help determine the value each of your pages provides to users, what function it serves in the user journey and how well it’s serving that function.
At Brafton, our UX audit and design experts analyse and make recommendations for how to optimise all of the following:
Internal linking structure:
Every page on your site should have links to other pages. Strategic information architecture and linking structures are crucial for helping users navigate your website and find the information they’re looking for. Strategic linking structures are also optimised to improve engagement and conversions.
HTML sitemaps:
These sitemaps can help you better understand the structure of your site while guiding the user flow as people look for certain information. High bounce rates (the percentage of users leaving after the first page) and many pages per session with a short time on each page indicate that users aren’t finding the information they’re looking for. An HTML sitemap is a table of contents of sorts, or a visual aid for your site’s hierarchy.
XML sitemaps:
Your site doesn’t just need to be intuitive for users; it also needs to be easily understood by search engine crawlers. An XML sitemap helps you tell search engines what pages you want them to crawl.
Schema markup:
Schema provides search engines with additional context for what each of your pages is about. This improves the way your pages display in search results. Specifically, the rich snippets that display right beneath the page listing in SERPs will align more closely with the search query. In other words, it makes it easier for users to find the specific page or information via the search engine.
Page speed:
Almost 70% of consumers say page speed impacts their decision to purchase from (or return to) a website. If a website takes more than 3-6 seconds to load, 50% of visitors will abandon it altogether.
Your site’s backend structure – and how well you translate that to front-end navigation on your site’s user interface design – can significantly affect the end-user experience. Our expertise in UX connections ensures that your site’s technical and design elements work harmoniously.
Website Audits
In some cases, it makes more sense to modify an existing site than overhaul it completely. In these situations, our consulting department can perform comprehensive website audits that include:
- A basic overview report: A high-level overview of the issues that negatively impact site performance and user experience.
- A quote to fix errors: An estimate for how much it would cost Brafton to fix any and all site errors.
- Your scorecard: A proprietary ranking system that determines the priority level of each site error and assesses the extent to which these issues are affecting site performance.
- A branded, full-audit analysis: A comprehensive, branded and formatted document that is designed to be presentable to decision-makers and easy to read; this report contains hard numbers on all the issues affecting your site and provides personalised solutions to those issues on both micro and macro levels.
- Competitor & social analysis: Competitor analysis for five business or digital rivals that includes assessments of organic and paid SEO campaigns, keyword rankings, backlink portfolios, social performance and more.
Sometimes, the most important elements of your site’s design are on the backend. Our Bronze, Silver, Gold and Platinum website audit packages can help you identify problems with your website that aren’t so easy to see. They’re a major part of why we’re a UX agency that covers every base to ensure lasting engagement.
Our case studies demonstrate the tangible results we’ve achieved for clients across various industries. By applying our expertise and innovative approaches, we’ve helped businesses enhance their digital presence and achieve their goals.
Mobile Optimisation
The screens in the palms of our hands are often the first thing customers turn to for research and making purchases with confidence. In fact, around 60% of searches are initially carried out on mobile devices, and this number climbs to over 70% in some sectors, like Food and Beverage.
However, mobile UX is notoriously tricky to get right. You have to adapt and optimise every element of your UI design for new screen ratios, smaller menus and thumb scrolls. Google prioritises the mobile version of your site when it determines your search rankings. That’s why our UX agency focuses on perfecting these interfaces, too, just as much as their (physically) bigger browser cousins.
Our content strategists, consultants and UX professionals provide in-depth analysis of your mobile site performance, including the responsiveness of its design. They assess technical elements that could be negatively affecting mobile UX. When it all comes together, you’ll have a smooth, unified experience across every platform and rank even higher.
By staying ahead of the curve and leveraging the latest trends in UX/UI design, we ensure that your mobile presence is engaging and effective.
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