On-Page SEO Services

At Brafton, search engine optimisation translates to a strong return on investment. As a leading SEO agency in the UK, we specialise in on-page SEO services that enhance your website’s visibility in search engine results, driving more organic traffic and boosting your bottom line.

We’ve cemented our place as a frontrunning UK content marketing agency, founded on search engine optimisation expertise more than a decade ago. Our clients know firsthand how critical on-page SEO is because they’ve witnessed the direct commercial value of modernising their websites in line with Google, Bing, Yahoo and other search engines’ latest algorithm changes.

Through our tailored on-page SEO service, we ensure that your web pages are optimised for both search engines and users, resulting in better search engine rankings and increased conversions.

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What Is On-Page SEO?

On-page SEO refers to the organic SEO tactics and actions taken by marketers and webmasters to optimise individual web pages, including copy and HTML. By making adjustments to on-page elements, companies can increase their search engine ranking for keywords, generating more organic traffic and making their site more friendly to both users and search engine algorithms. Our on-page SEO service focuses on enhancing these elements to improve your site’s visibility on search engines like Google.

When someone enters a query into a search engine, the search engine “crawls” billions of websites to find the most relevant pages to display in each search engine results page (SERP). Unlike your human website visitors who see the copy, images and other elements on your webpage, search engine crawlers primarily see the code behind the scenes, including meta tags, header tags and internal links.

Proper SEO optimisation ensures that this code is structured in a way that search engines understand, improving your chances of appearing in top search results.

Search engine optimisation boosts the credibility of a business, as sites that rank highly on search engine results pages are often regarded as more trustworthy. By leveraging both on-page and off-page SEO strategies, businesses can establish themselves as authorities in their industries.

There are many factors that contribute to the visibility of a website. Here are some of the key elements that influence how a web page is ranked:

Keywords

Specific and relevant keywords, identified by term research, drive traffic to websites within a target market. Incorporating these keywords into your page content, meta tags and header tags is essential for effective search engine optimisation.

Meta tags

Meta tags do not display on the web page, but are succinct descriptions of the content housed on a page. They live in the source code and are crawled by search engines. Properly optimised meta tags can significantly impact your search engine ranking and the click-through rates from search results.

Backlinks

Backlinks are links in other pieces of content that point directly back to the target webpage. They originate from sources such as blog posts with a call to action (CTA) that links to the contact or the products page of a website. While backlinks are part of off-page SEO, they are crucial for building authority and trust thus improving results on search engines.

Content

Informative, highly readable content is key for building trust and engagement with a target audience. No amount of SEO optimisation will aid a business that provides subpar information or services. Quality content creation is at the heart of any successful on-page SEO strategy, as it caters to both user intent and search engine algorithms.

Common on-page elements to optimise include:

Featured snippet optimisation.
On-page copy, images and videos.
Meta description and title tag.
Image alt text.

HTML headings (H1-H6 tags).
URL strings.
Internal linking structures and outbound links.
Anchor text.
Schema markup.

Why You Need On-Page SEO

On-page SEO aims to make that behind-the-scenes code as easy to parse for the crawlers as possible. This gives you the best chance to communicate to search engines that your webpage is worthy of being listed in the top results. By optimising elements like page content, meta tags and internal links, you improve your site’s visibility in search engine results.

As a result, a good SEO campaign improves your online presence, making it easier for your audience to find your content and for search engines to index your pages. Well-executed website SEO provides easy access to the answers your potential customers are looking for. Digital marketing is more effective when your target audience can easily navigate your website in order to find relevant information. By attaining a well-positioned search engine ranking, your business is viewed as an authority in your field.

Depending on your business model and its current marketing capabilities, search engine traffic may contribute 50-90% of all traffic to your site. In other words, on-page SEO helps get you in front of 50-90% of your prospects. Leveraging tools like Google Analytics and Google Search Console can help you monitor and improve your website’s performance in search results.

On-page SEO services can also be a key competitive differentiator in your industry. As traditional companies rely on legacy marketing tactics – business cards, handshake agreements, print advertising, etc. – you can use on-page SEO to reach a modern audience in an extremely efficient and cost-effective way. Integrating local SEO strategies, such as optimising for Google My Business, can also help you target customers in your specific geographic area.

Because SEO is an ongoing, long-term investment, making it a core function of your digital marketing strategy is best practice. Algorithms change and customer demands evolve. SEO allows you to quickly keep pace with these transformations so that your company achieves higher rankings, and is ever-present and ever-agile. Regular website audits and content optimisation ensure that your site remains relevant and competitive.

The Difference Between On-Page and Off-Page SEO

SEO is a broad category that comprises numerous sub-disciplines. On-page and off-page SEO are the two main branches of a successful SEO campaign. Off-page optimisation includes the external, off-domain, indirect actions like:

Link Building.

Influencer marketing.

Social media marketing on Twitter and other social media sites.

Guest blogging.

Brand monitoring.

Encouraging social bookmarking.

While off-page SEO focuses on building your site’s reputation and authority through external means, on-page SEO concentrates on optimising the elements within your own website. Both are essential for a comprehensive search engine optimisation strategy.

Brafton’s On-Page SEO Services

Our on-page SEO services come in all shapes and sizes. They can be purchased à la carte, custom-quoted for unique projects or embedded into your rolling strategy. We offer comprehensive on page SEO services that are tailored to your specific needs.

Brafton SEO experts may recommend on-page SEO services that include, but are not limited to:

Blog writing and optimisation.
Enabling blog commenting.
Landing page writing and optimisation.
Copy refreshes to support SEO titles and more engaging content.
Re-optimising content to align with new keyword density guidelines.
Creating and updating product descriptions and metadata.
Technical SEO, on-page site audits and error remediation, including fixing broken links.

Website health checks.
Optimisation for faster page load time on traditional and mobile browsers.
Website SSL setup.
Metadata optimisation.
Link structure analysis and adjustment.
Conversion rate and mobile optimisation.
Analytics tracking.

Each SEO technique involves hands-on technical and strategic support at all stages of the process via planning, execution and reporting. We utilise tools like Google Analytics and Google Search Console to track your site’s performance and make data-driven decisions.

Don’t Go It Alone

Businesses attempting to tackle SEO on their own face some unique challenges. Not all companies have access to internal support staff equipped with the tools necessary to improve web visibility. Content creators, web developers and other in-house staff may be skilled in their respective fields, but that knowledge doesn’t translate to effective SEO strategy.

Workers tasked with performing SEO tasks may find their productivity is suffering as they spend time trying to convert content to a format that will effectively improve their ranking. Moreover, many businesses aren’t equipped with a workable budget, the right technology or tools or the resources needed to stay on top of ever-evolving SEO trends. Implementing SEO optimisation requires expertise in areas like meta tag creation and header tags structuring — all underpinned by a forward-thinking and strategic understanding of search intent.

Trust Brafton With Your SEO Needs

Brafton provides SEO experts with knowledge and experience about this evolving set of practices and objectives. We provide the latest insights, technology and resources to help your business attain the SEO ranking it deserves.

Our team stays updated with the latest developments in search engine algorithms, web design and content creation to deliver top-notch on-page SEO services.

Custom SEO Services for Your Content Marketing Strategy

Brafton’s on-page SEO services are existentially flexible and completely customisable to your brand’s current and future needs. We understand that every business is unique, and our SEO agency tailors strategies that align with your specific goals.

We’re an SEO company that knows our stuff. We adjust our SEO techniques according to the latest search engine ranking, social media and online presence best practices. As your industry changes, we introduce new concepts, experiments and products to stay ahead of competitors and empower you to take charge of your digital marketing strategy. We leverage the latest SEO tools to support your higher rankings, helping you to reach the most relevant audience.

A few examples of how your Brafton team works collaboratively with our internal departments and your own stakeholders can be seen in how we approach our pre-SEO process. For instance, we have dedicated, collaborative services that other agencies can’t provide at scale:

Search Performance Briefs

Our proprietary Search Performance Brief (SPB) is a roadmap to help content creators craft landing page copy to rank well on search engines and outpace your competition. It’s based on keyword research and includes data on your target term, semantically related keyword phrases, suggested internal links, critical questions to answer and more.

An SPB highlights the ways in which your visibility can be increased, and provides metrics that set clear criteria for content copy. This ensures your content targets your ideal audience and contains the precise keywords that will improve traffic to your website. This comprehensive approach to content optimisation enhances your overall search engine optimisation efforts.

Site and SEO Audits

An SEO audit conducted by our Consulting department provides strategic suggestions on your organisation’s current website status, and the necessary steps required to fix and improve upon your positioning in the marketplace. Our site audits cover everything from page speed optimisation to URL string analysis, ensuring your web development aligns with SEO best practices.

Site and SEO Audits provide line-of-sight views into the high-quality content that is working on your website, as well as keyword research into the terms that will drive further visibility to your target market. To learn more about how Brafton can improve SEO optimisation for your business, contact us today.

Featured Snippet Optimisation

Ranking in Position Zero requires rethinking your SEO strategy. Our featured snippet analysis and consulting service is a game plan for how to optimise the HTML structure of your existing webpages, the format of your content and the comprehensiveness of your keyword targeting. It’s a certified on-page SEO checklist that’s actionable and user friendly.

By focusing on search intent and structuring your content accordingly, we increase your chances of appearing in featured snippets on Google search results. This visibility can significantly boost your click-through rates and enhance your brand authority.

Content Re-Optimisation

Your on-page copy might have been excellent when it was written – but is it still hitting the mark? As industry trends and user expectations change, so must your website. Content re-optimisation gives your landing pages the opportunity to gain traction in search results. As your SEO service provider, we can strategically update the content on your website to perform better on search engines.

By analysing your existing content, we identify opportunities for improvement, whether it’s incorporating new keywords, updating outdated information or enhancing readability. This process ensures your content remains relevant and continues to drive traffic and conversions.

On-Page SEO

At Brafton, we practice what we preach. In the past few years we’ve redesigned our own website, overhauled our content strategy and implemented data-backed SEO tactics into every action we take. Our web development team works closely with our content creators and SEO experts to ensure every aspect of our site is optimised.

Our ROI speaks for itself. Take a look at some of our client success stories and even our own performance metrics. By combining our expertise in on-page SEO, local SEO services and content marketing, we’ve achieved remarkable results for ourselves and our clients.