PPC Consulting in the UK
Site visitors from pay-per-click (PPC) channels arrive with more intent to make a purchase than organic visitors. This begs the question: Are your ads being noticed by the right people at the right time? Furthermore, are you leveraging the expertise of a PPC specialist to maximise your ad spend?
Brafton’s PPC consulting service combines expert keyword research with high-quality content and an excellent post-click experience to increase conversions for your business.
As an experienced PPC consultancy, we understand the nuances of various PPC platforms and how to tailor strategies that align with your goals.
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PPC Advertising Explained
A PPC campaign most commonly includes Google Ads and Bing Ads, with ad spend appropriately managed across all search results and ad buys. Leveraging platforms like the Google Merchant Center allows for more effective shopping ads and shopping campaigns, reaching potential customers precisely when they’re ready to buy.
PPC ads are highly visible. A strategic Google Ad campaign, for example, can boost brand awareness, generate new business leads and contribute to higher conversion rates without overspending on paid search. By managing PPC campaigns effectively, you can ensure that your marketing campaign reaches the right audience at the right time.
On the surface, PPC ads may look simple, but they are supported by complex and ever-changing bidding strategies, search engine optimisation (SEO), creative copywriting and website UX design. Building and managing effective click advertising campaigns is a multifaceted effort that requires expertise in each of these categories. This is where a PPC marketing consultant becomes invaluable, guiding you through the PPC consulting process to create a successful PPC campaign.
Brafton’s PPC consulting services enable you to own your PPC marketing with the hands-on support of a PPC expert. As a full-service PPC agency, we take responsibility for strategy, implementation and management, offering comprehensive PPC management services that drive results.
You will work with a team that includes a dedicated PPC consultant along with a project manager, content marketing specialist and other experts that will elevate your search marketing journey. Together, they will get to know your brand, product and service offerings, mission and values and, most importantly, the key performance indicators (KPIs) that are most important to your organisation. Our PPC consultancy services are tailored to meet your specific needs, ensuring that your PPC ad campaigns are optimised for success.
You’ll benefit from our experience and expertise with a data-driven approach to decision making. Our expert PPC consultants conduct thorough PPC audits to understand your current position and identify opportunities for improvement.
75% of web users say PPC ads make it easier to find what they’re looking for.
PPC Advertising is Essential to Your Digital Marketing Success
Approximately 75% of web users say PPC ads make it easier to find the information they’re looking for, and 49% regularly click on ads in search results. A high-quality score on your PPC account can significantly enhance your visibility and reach.
Considering the positive impact a holistic PPC campaign can have on your organisation’s digital marketing strategy, it should be an integral piece of your customer outreach. Engaging with an experienced PPC consultant ensures that your campaigns are not only effective but also aligned with your overall marketing objectives.
Whether your goal is to spread awareness of your brand, drive traffic to your product pages or re-engage previous site visitors, PPC consultants and PPC management services can help you get there. As highly experienced PPC consultants in the industry, we provide insights and strategies that make a tangible difference.
At Brafton, our Promotions and Engagement Team provide your PPC management with support, shared expertise and responsive strategies. They are adept at planning, executing and monitoring campaigns that include:
- Paid text ads.
- Display ads.
- Retargeting campaigns, such as through AdRoll.
- Shopping campaigns, such as through Google and Amazon.
- Syndication, such as through Taboola or Outbrain.
- LinkedIn Ads for targeted B2B marketing.
- And more.
In addition to helping strategise and launch your PPC ad campaigns, they will also closely monitor their performance and provide you with monthly reports to show you what’s working and provide ideas on how to continuously improve. Our PPC consulting agency focuses on delivering measurable results, ensuring that every aspect of your campaign contributes to your business growth.
Why PPC Ads Are Essential to Your Business
Whether you’re in the B2B or B2C space, PPC ads can augment your sales strategy. Engaging with a PPC specialist helps in crafting campaigns that resonate with your target audience.
Key benefits of a well-managed PPC strategy include:
- Brand awareness.
- Lead generation and nurturing.
- Customer engagement.
- Conversions.
A successful PPC campaign requires careful planning and execution. From keyword selection to ad copy creation, every element must align to attract potential customers effectively.
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Choose a PPC Agency With Experience and Expertise
When intending to make a purchase, 65% of buyers click on paid advertisements. To reach those customers, you need an optimised strategy guided by an experienced PPC consultant.
Brafton’s expert PPC consultancy supports your customer engagement and conversion goals with data-driven strategies, creative copywriting and expert management. Our PPC marketing consultants are well-versed in various PPC platforms and stay updated with industry trends to keep your campaigns ahead of the curve.
We optimise each client strategy for maximum results in every industry vertical and can run continuous PPC audits to ensure campaigns are as efficient and effective as possible. Your dedicated PPC consultant uncovers the story behind every keyword and can help create ad copy that converts, ensuring your marketing campaigns deliver a strong return on investment.
You own your accounts, and we’ll own your strategy. Get in touch with us today to learn more about how to maximise the results of your PPC campaigns with our comprehensive PPC consultancy services.
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