eBook Formatting & Design Services
Blending eye-catching visual design with intentional yet impactful copywriting, eBooks are a premier mid-funnel content marketing asset, ideal for everything from lead generation to thought leadership. Trust Brafton’s eBook formatting and design services to transform your content into a professionally formatted digital book that captivates your audience.
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Custom Graphic Design and eBook Formatting
Reader- and purpose-specific eBook design and formatting are central to the marketing asset’s success. An eBook design connects readers with the content, shaping their experience from cover to cover. A well-executed book design reflects professionalism and ensures the eBook format enhances the reader’s journey through your digital book.
When an eBook is visually appealing, it grabs attention, keeps readers engaged and sets the stage for the call-to-action. By employing professional formatting, you can optimise the book layout to improve the overall reading experience while enhancing brand reputability and trust, which drives ROI.
In essence, here’s why brands focus on optimising their eBooks’ aesthetics:
Positive first impressions.
Navigational efficiency.
Enhanced readability.
Visual reinforcement.
Branding consistency.
eBooks that are well-designed simply perform better. Engaging the services of our formatting experts and book designers means your digital book will look polished and function flawlessly across various devices and platforms. By having eBook formatting and graphic design experts by your side, you ensure that your eBook’s call-to-action won’t fall on deaf ears and your readers will appreciate the seamless reading experience.
eBook Services From Brafton
Brafton provides an end-to-end eBook creation service, covering all facets of the creation and implementation process. Here’s an overview of how we help to drive eBook success:
eBook Ideation
Want to reach a certain reader base and establish your brand’s authority, but don’t know where to start? Our content marketing strategists — alongside other stakeholders, such as our in-house designers and copywriters — can work with you to determine the whats, whys and hows. We’ll draw on our expertise to ideate the best eBook options based on your bespoke organisational goals.
eBook Writing
At Brafton, we have a team of world-class content writers. They’ll take the topic and present it in a way that resonates with your audience, presents your brand in an excellent light and ultimately drives users down your sales funnel. Our writers understand the nuances of crafting content that is both engaging and optimised for various eBook formats. Whether you need assistance developing the initial content or refining your existing work, we provide writing services that elevate your content to professional standards.
eBook Design and Formatting
Our in-house eBook designers adopt design best practices to ensure your eBook is easily digestible, appealing and authority-invoking. This applies to formatting and the inclusion of supportive design elements such as graphs, charts, infographics and other related assets. We focus on exterior and interior formatting, providing comprehensive eBook design services that include cover design, book layout and the integration of engaging visuals.
eBook Promotion
It’s one thing to create an excellent eBook; it’s another to ensure it’s properly received. To increase readership and ultimately drive users down your funnel, you’ll need to lean on a mix of SEO, PPC and general content marketing expertise — all available with Brafton. Moreover, understanding the nuances of various publishing platforms is crucial for a successful eBook launch. Your eBook’s promotion strategy will depend on your target audience and organisational/brand goals more generally, as will be considered by your Brafton strategist when determining the best ways to maximise your eBook’s reach and engagement.
eBook Campaign Tracking
It doesn’t stop with putting your eBook out into the ethos. Rather, we can learn from the data to tweak your eBook marketing efforts, yielding a more positive ROI. By analysing reader engagement and feedback, we can make informed adjustments to enhance the reading experience and drive further success for your digital book. Plus, through eBook campaign tracking, you’ll be informed as to exactly how well your eBook is performing, creating a cause for celebration.
eBook Design Process
Working alongside your content writer, Brafton graphic designers are involved in the eBook production process from the start. They begin by examining the asset’s outline to better understand the specific topic, following up with the creative team and client with any questions. As formatting experts, our team ensures that every detail aligns with your vision and industry standards.
RESEARCH
From there, they conduct research for branding and visual design purposes. Oftentimes, designers will present clients with various templates and themes for their eBooks based on the topic, associated keywords and any appropriate imagery. Your existing visual branding is considered and any relevant collateral is collected for inspiration and consistency. During the research phase, we pay special attention to elements like book cover design and interior formatting, ensuring that the overall book layout aligns with your brand and appeals to your target audience.
Theme and Art Selection
Brafton graphic designers also consider how the eBook will fit into your current content marketing strategy and how it will complement and support any existing visual collateral. The goal is to maintain brand consistency while providing a custom-built, effective content marketing asset. Existing imagery from client-provided collateral, as well as specific colour schemes and fonts, often provide the initial foundation of the eBook. Collaborating closely with you, our book designers craft a visual theme that resonates with your audience. Whether you require a completely new aesthetic or wish to build upon existing materials, our book design services are tailored to meet your needs and make a strong first impression.
Layout Design
After themes and art styles are determined, designers work to establish a general eBook format and layout design. This includes considerations such as cover pages, tables of contents and other basic presentation and arrangement factors. Using cutting-edge design software, Brafton’s creative team can include interactive digital elements within the eBook to increase engagement and assist with asset navigation. We ensure that the eBook layout design enhances the reader’s experience and reflects the quality of your content.
Approval
Once the eBook is fully laid out, complete with finished fonts, colours, illustrations, photographs and interactive interior design components, it is provided to the client for final approval. All feedback and any last-minute editing requests are incorporated into the eBook to create the final product. Our formatting experts are dedicated to perfection, adjusting interior formatting and cover formatting to meet your standards. We value your input and work diligently to incorporate any feedback, ensuring that the final product aligns perfectly with your vision.
eBook Design Best Practices
From cover design to contact page, effective eBooks are created with content marketing best practices in mind. During the formatting and design process, the Brafton creative team works to ensure proven guidelines are followed, including using minimal text on each page and ensuring the visual design of the eBook supports both your storytelling and commercial objectives.
Designing for Thought Leadership
While client-provided designs can be implemented easily, designers strive to create custom, one-of-a-kind imagery to establish thought leadership for the client. These represent unique eBook cover designs, illustrations, icons, charts, graphs and other visual design options. Various art styles are available, from more illustrative arrangements to photo-realistic compositions. Your creative team will work to offer a variety of options based on client preferences and audience appeal. Our graphic design team excels at crafting bespoke visuals that set your eBook apart. Whether you prefer a minimalist design or a more elaborate composition, we tailor our approach to suit your preferences.
Text and Imagery
Writers and designers collaborate to balance insightful, impactful text with imagery and appealing design elements. We understand that eBooks are at their best when this balance is applied. At 125 words per page, on average, we allow the designed elements to shine, using the copy as a complementary counterpart that offers more depth to the designed assets on the page. By integrating text and imagery thoughtfully, we enhance the reading experience, making your digital eBook engaging and memorable. This collaborative approach ensures that both the written content and the visual elements align seamlessly, providing readers with a cohesive and enjoyable journey through your eBook.
Publishing
Once completed and approved, Brafton content marketing strategists assist with the publishing and eBook launch. Our experts will help you determine which channels to publish on, and what eBook file format works the best for each. We advise on the optimal eBook format to ensure compatibility and a smooth upload process. Additionally, we offer eBook conversion services to adapt your digital eBook to various formats required by different platforms. After uploading the eBook file, we can begin promoting the eBook conversion rate. This is accomplished by creating customised eBook calls to action tailored to your target audience.
Metrics Tracking
The purpose of keeping tabs on the performance of your eBook is twofold: to be informed as to your ROI and to make adjustments accordingly. Competent marketing specialists know what adjustments to make to a marketing strategy based on results — this can require nuanced expertise, as the necessary adjustments may not be obvious on the surface. By making adjustments according to your eBooks performance, you optimise your promotional efforts and yield optimal results.
In addition, you need to know how much return you’re getting on your eBook investment. As provided by the data, you’ll gain insight into the reach, engagement and conversion, among other relevant factors, of your eBook, allowing you to make further improvements to both current and future marketing efforts. By closely monitoring key metrics, you can understand how readers are interacting with your digital eBook across different publishing platforms. We provide detailed analytics and support to help you make informed decisions about future projects.
Perhaps counterintuitively, the process of a physical book formatting service differs from that of an eBook formatting service, with the design implications differing also. At Brafton, we understand these distinctions and tailor our professional book formatting services accordingly. With Brafton, our eBook experts work together to ensure optimal eBook conversion rates, holding your nuanced business goals front and centre.
Trust the experts with your eBook creation through Brafton’s eBook formatting and design service. Contact us today!
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