Business Writing Services
Your target audience expects valuable, relevant business content that addresses its wants, needs and pain points. Brafton’s professional editing and business writing services can deliver comprehensive solutions tailored to any industry.
Let’s talk about business writing:
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Why Brafton?
Successful content marketing depends on more than search engine optimisation and digital best practices. It requires professional writers who fully understand your industry and the intricacies of your prospective customers. Our expert writers specialise in creating compelling marketing material that resonates with potential customers.
That’s why Brafton’s editorial department cultivates writers specifically focused on business, training them on tone, style, industry trends, marketplace news and proven business communication techniques. A good content writing service can help by providing professional writing that aligns with your brand’s voice and goals.
With Brafton’s business writing services, you’ll receive highly targeted and specialised content that promotes your business, builds brand awareness and strengthens your digital presence. Our professional writers quickly become well acquainted with the nuances that make your company unique, so your written content will reflect that digital strategy and stand out in the competitive landscape.
Our writers are creative masterminds well-versed in the latest search engine optimisation trends and tactics. The content they create matches the tone and style of your brand and helps land your brand name in SERPs (search engine results pages), appearing where your customers-to-be are searching. Whether it’s web content writing or crafting a persuasive business proposal, our team has you covered.
From blog posts to white papers to social media content, modern business writing requires flexibility and a wide range of content marketing expertise. Combining immersion in your industry with cutting-edge content marketing best practices, your Brafton content writer will put their experience and insights to work by creating copy that builds brand awareness, demonstrates authority, establishes thought leadership and achieves commercial objectives. Our freelance writers and in-house team collaborate to deliver content that meets your specific needs.
Business Writing Specialisation
Business writing requires specialisation, regardless of your marketplace. From finance, law and manufacturing to health care, education and technology, Brafton content creators possess the content writing skills to craft engaging copy that resonates with your target audience to support commercial goals. They also have extensive editing and proofreading experience to ensure content is polished and concise. Our professional writing services encompass everything from technical writing to creative writing, ensuring we can meet all of your assignment writing needs.
Your audience has a specific voice in mind. Prospects such as business owners and entrepreneurs search for expert advice, accurate information and trustworthy opinions. At the same time, your content requires personality to stand out from the crowd and differentiate your business from competitors in the same space. Our professional business writing services ensure your message is both authoritative and engaging.
With Brafton, your highly knowledgeable team of marketing experts works together to help achieve your brand’s goals. From your content writer to your content marketing strategist and project manager, we leave no stone unturned. We collaborate with you and your team to create unique campaigns that resonate with your target audience. Our team will spotlight what sets your business apart from the competition by demonstrating your value propositions through clever and creative marketing campaigns and content. Through it all, our writers help solidify your brand’s voice to make the biggest impact on the people and audiences that matter most to your brand.
We understand every piece of written content plays a crucial role in your overall strategy, whether attracting potential customers or nurturing existing clients.
Business Writing Experience
Brafton boasts an editorial department of professional content writers specialising in different business sectors. This immersion in certain industries allows them to develop deep knowledge regarding specific markets, including expertise in historical performance, current trends, future evolution and common parlance. Our writers excel in academic writing and technical writing, ensuring your content is accurate and insightful.
Beyond selecting writers who demonstrate successful business writing skills, Brafton trains content writers through educational materials and thorough debriefing sessions guided by experienced editors, strategists and project managers with proven track records in business writing for specific industries. Our team includes expert writers skilled in copywriting services and freelance writing, capable of handling any writing assignment you may require.
Your Brafton team is also eager to learn from your internal subject matter experts. Through rigorous account kickoff procedures, interviews and other processes, content writers can glean the complexities of your particular business and its audience. This collaborative approach ensures that the final content aligns perfectly with your brand and appeals to your potential customers.
Beyond industry-specific knowledge, Brafton content writers have been trained in content marketing and content creation best practices, making them experts in the field. This includes everything from content mapping to keyword research and market research to search engine optimisation. In addition, we utilise leading marketing performance and reporting technology to examine what topics are trending with your target audiences across the internet and social media. Our social media writing skills help amplify your message across various platforms.
Our team also ensures vital SEO factors are accounted for from alternative text in blog post images to meta descriptions displayed on search engine results pages. Our writers are business-oriented creatives who strive to create content that drives results. Whether you need an insightful white paper or an engaging blog post, our professional writing services are designed to meet your needs.
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Business Writing Options
The world of business writing is too often solely associated with reports and proposals, as opposed to content designed to engage audiences. At Brafton, we believe in the power of diverse content to reach and influence your target market.
Your Brafton team can craft many different types of written assets to serve specific marketing and business objectives. A few examples include:
Blog posts.
Landing page copy.
Long-form articles.
Infographics.
eBooks.
White papers.
Email newsletters.
Press releases.
Social media updates.
Other web content.
Using your business priorities and marketing goals as a guide, our marketing experts work with you to determine what content and assets your brand could benefit most from. Whether you require academic writing for educational purposes or technical writing for complex topics, we have the expertise to deliver.
Along with your content writer, you can count on best-in-class graphic design and videography services intended to take your business writing to the next level. Our comprehensive approach ensures that all aspects of your marketing material are cohesive and effective.
Brafton content writers also understand the importance of voice. Business writing is often relegated to safe, sterile content that bores audiences and fails to drive results. To maximise return on investment and assist with brand development, your content writer will work with you to create a unique tone and style for your business writing, ensuring recognition and engagement among website visitors. Our editing services further refine your content to ensure clarity and professionalism throughout.
Every piece of content is overseen by a content marketing strategist laser-focused on how business writing can further your specific goals and contribute to your overall content marketing strategy. Meanwhile, project managers are on hand as client advocates to ensure all content is completed at the deadline and meets strict quality standards.
Business Writing Performance
The results of your strategy determine the success of Brafton’s business writing services. Your content marketing strategist will work with your content writer and project manager to fine-tune your strategy based on analytics data detailing various metrics, including website traffic, time on site, bounce rates, conversions and more. We continuously assess and improve our approach to ensure your marketing material effectively reaches your target audience.
ROI should always take centre stage. Regardless of your overall content marketing goals, your Brafton team will ensure each piece of business writing helps you drive revenue by tying specific metrics to monetary value. Our focus on business communication and professional writing ensures that every piece of content contributes to your bottom line.
Your strategist will routinely walk you through how your content is performing, producing detailed reports outlining the most important metrics and providing expert advice on how campaigns can be improved based on hard numbers. This transparent approach allows you to see the tangible benefits of our professional writing services.
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