B2B Content Marketing Agency
When businesses turn to your company for a service, they want to know they’re investing in something worthwhile. As a business-to-business (B2B) company, it’s crucial to showcase your expertise and deliver high-quality content that speaks directly to other businesses.
That’s why B2B content marketing is so important. If your business caters to other companies, you need to market yourself as trustworthy and valuable. That means quality content and a forward-thinking strategy incorporating inbound marketing, account-based marketing and the latest in marketing automation.
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B2B Marketing Services
B2B marketing involves many steps: Getting your name out there, generating leads, converting leads to customers and finally wowing those customers to the point that they recommend you to others. Since there is so much involved in B2B marketing, it makes sense that services are wide-ranging.
A B2B Content Marketing Agency, Defined
Your marketing strategy depends on your audience. That’s why there’s a distinction between B2B and business-to-consumer (B2C) content marketing. B2C involves talking to the general public, while the other — B2B — speaks to someone who has at least some prior knowledge in the field. B2B clients expect compelling content that addresses their specific needs and challenges.
A good B2B marketing strategy can cement valuable connections with your audience. Whereas B2C marketing is most effective when casting a wide net in terms of communication, B2B zeros in on the targeted connections that drive results. This is especially true for B2B SaaS companies and other specialised B2B businesses.
For this reason, outsourcing to a B2B content marketing agency might be in your best interest. Experts in content marketing know exactly how to guide your target audience down the sales funnel.
B2B marketers have distilled experiences communicating with thought leaders, businesses and connections, to create content relevant to your needs. For example, they understand the nuances of B2B SEO, influencer marketing and crafting social media content tailored for professional audiences.
Brafton: Your Team of B2B Marketers
As a B2B digital marketing agency, Brafton helps businesses through every stage of the sales process, from customer attraction to retention.
That means our content creation services are wide-ranging. We write informative blog posts and thorough white papers. We design custom graphics and shoot high-quality videos. We conduct SEO research to help your content rank highly. We produce B2B content that showcases value for your target audience. We share our expertise with you so you can improve your own marketing strategy.
While many digital marketing agencies provide informative blog content and white papers, the Brafton difference is highlighted by a multi-step communication strategy that puts you in the driver’s seat of digital marketing oversight.
We share our B2B expertise with you to provide the best in collaborative, educational digital marketing strategies. Our team of B2B marketers is dedicated to producing high-quality content that aligns with your business goals.
Hear From Our Clients
Our Goals
When you partner with Brafton, we don’t just want to see your sales improve. We want to see you rise to the top of your industry and leap to the forefront of your audience’s mind. Our content will help you pursue your goals by delivering compelling content that engages your B2B clients.
Brafton is here to take your business to the very top of your industry. We want your audience to think of your brand or business as the very best in your chosen field and every part of our content marketing strategy reflects that desire. Whether you’re a B2B SaaS provider or a traditional B2B business, we tailor our services to meet your unique needs.
We focus on brand awareness, lead generation, sales enablement and customer satisfaction, with metrics that offer clear line-of-sight into the effectiveness of our targeted digital marketing campaigns. Our content marketing efforts are designed to drive tangible results.
Brand awareness.
Lead generation.
Sales enablement.
Customer retention.
Our Strategy
We know B2B marketing poses unique challenges. That’s why we take the time to get to know your business and your industry, identify your target audience, conduct SEO research and more. Our marketing efforts are comprehensive and data-driven.
Effective B2B marketing is not without challenges. Buyers are doing online research anonymously and the need for premium content that resonates with your target audience quickly has never been greater.
Digital marketing must appeal directly to your proposed clients and a good B2B content marketing strategy will hit SEO targets while capturing the attention of targeted audiences.
What to Look for in a B2B Content Marketing Agency
There are a lot of options out there. Ask yourself these questions when you come across a B2B content marketing agency.
What Do They Offer?
With so many types of content out there, content marketing agencies vary in what they offer. Some may only offer writing services, while others solely offer videos and graphic design. As your business grows, you’ll want to publish many different types of content, so you’ll want a B2B marketing agency that does it all.
Some agencies only offer writing services, while others only offer graphics or video.
As your business grows, you’ll want a B2B content marketing solution that does it, including content production across various formats and channels.
At Brafton, we offer content marketing services ranging from written content to videos, illustrations and more. We also provide other marketing services, like SEO analysis, social media and email marketing campaigns.
Are Their Prices Competitive?
It’s a basic rule: Check the price tag before you buy. A content marketing agency can be everything you’re looking for and more, but if their rates are too high, it’s not the right relationship. The whole point of hiring a content marketer is to make more money. If they charge you more than they help you generate, their services aren’t worth it. Your marketing efforts should provide a strong return on investment.
Brafton’s prices are some of the most competitive on the market. You pay for what you get and nothing more. Our quality content will help your brand drive sales, giving you the best possible return for your spend. Our transparent pricing ensures you can optimise your marketing efforts without breaking the bank.
Do They Succeed?
Price isn’t everything, though. It’s bang for your buck that matters. You want to find a content marketing agency that will not only give you the best price, but the best results. Look for customer reviews and case studies on the agency’s website. Read testimonials from businesses that have worked with the agency before. Research the agency’s clients to see how successful they’ve become since the partnership began.
When it comes to our success, the proof is in the pudding. Brafton’s content marketing services have helped companies worldwide get their names out there, improve their sales and become leaders in their respective industries.
Content Creation
At Brafton, content creation is our bread and butter. Content ranges from written assets — like blog posts, email marketing, white papers and eBooks — to videos, illustrations, infographics, animations and web design. And that doesn’t even scratch the surface. We understand the importance of producing high-quality content that speaks to B2B clients.
To ensure your business will receive the best collateral possible, the marketing agency must have teams designated to the different types of content. You don’t want videographers tackling your written content or writers handling your graphic design. Quality content requires marketers that are experts in their fields. This is especially important in B2B content marketing, where expertise and attention to detail are crucial.
Your targeted marketing campaigns should drive engagement, lead generation and enquiries to your brand. To maximise the impact of your message, the presentation, content and tone should directly drive traffic to your site or platform.
That’s why at Brafton, we have distinct departments for each type of content and we hire the best of the best. Our content production process ensures that every piece of content is crafted to perfection.
Content Strategy
Our experts aren’t just pros at creating content — they also develop strategies for what kinds of content your brand needs and determine which channels are best for showcasing it. We base our content strategy on your specific goals and we monitor the plan’s success by analysing your website performance. This includes optimising for B2B SEO and leveraging social media content to reach your target audience.
Whether your goal is to gain more social media followers, engage leads from untouched channels, bump up your sales numbers or turn returning customers into brand evangelicals, we’ll develop a content strategy tailored to your unique needs.
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How to Measure B2B Content Marketing ROI
A B2B content marketing agency shouldn’t just deliver your custom-made content and send you on your merry way. They should also help you analyse if it’s truly working, or if adjustments need to be made. Measuring the success of your marketing efforts is essential.
That’s why at Brafton, our relationship doesn’t end after we deliver your content. We stick with you to ensure it’s doing exactly what it was designed to do, and we’ll help you determine the success of your strategies.
Determining the ROI of your B2B content marketing can be difficult because the metrics for this analysis depend on the content’s place in the marketing funnel. White paper campaigns, social media marketing and other potential customer solutions can help determine your target niche.
Top of funnel content: Brand Awareness.
This includes your blog posts, eBooks, newsletters and the like. These might not directly drive sales, but they get your name out there. To measure the success of these types of content, look at clicks, follows on social media, impressions and other similar metrics.
Middle of funnel content: Interest.
This includes your downloadable assets — the pieces of content an audience member saves for later, rather than just looking at once. Like top-of-funnel content, these assets might not generate sales immediately. But, if successful, they’ll receive more than just clicks and impressions. The success of these assets can be measured by downloads and engagement rates.
Middle of funnel: Consideration.
Slightly further down the sales funnel is where your customer is interested, but they need a little push to be convinced that your brand is better than their other options. Essential in this stage is social proof that your business is qualified and trustworthy. This can be through customer success stories, testimonials or positive reviews. Working with B2B content marketing agencies can help ensure a higher level of interest and increased public relations with your customer base.
Bottom of funnel content: Decision.
This includes the content that leads your potential B2B buyers to the sale, like online forms and CTAs. Your sales numbers will be an indication of the success of these pieces, but not entirely. Emails or enquiries through your contact page and submitted forms are also good indicators.
Look for a B2B content marketing agency that delivers top-notch content and also helps you analyse if it’s working to attract potential customers to your brand. Whether you’re seeking to enhance your social media content or need assistance with a specific content marketing service, the right partner makes all the difference.
Brafton can be that partner.
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