Article Writing Services

Blog articles are often a brand’s first opportunity to leave an impression on potential customers through engaging content.

We write articles that drive visitors to your site and keep them there with compelling content that speaks to what matters most to your target audience. Our team of professional writers specialises in content creation that engages and converts. Get the customer journey started off on the right foot with Brafton’s article and blog writing services.

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What Sets Our Article Writing Services Apart?

A leader in the content marketing space, Brafton offers professional article writing services that set us apart from the competition. Having become one of the largest and most experienced firms in the industry, our team of skilled writers and content creators is dedicated to delivering the best articles for your brand. Over the years, we have steadily refined our approach to produce fresh content that delivers commercial results.

Using the latest search engine optimisation (SEO) best practices and data-driven research, our experienced writers craft high-quality articles and blog posts to:

Increase your search presence.
Boost your brand awareness.
Keep visitors coming back to your site.
Bring in qualified leads.
Support your digital marketing campaigns.

Our writers are masters of style and tone, nimbly navigating the nuances of your brand’s style guidelines to produce engaging content that matches your vision and message. Brafton’s editorial department has amassed a team of talented professional writers, encompassing skilled writers and content creators with a depth of experience and expertise in various industries. Whether you need compelling blog posts, high-quality articles or well-crafted white papers, our team delivers written content that resonates.

Whoever your audience is, we can write to them. Our experienced writers excel at crafting content for diverse industries and audiences. No industry, market, audience or subject matter is too specific for our professional writers. Whether you’re targeting a niche market or a broad demographic, our team can create the best articles, blog posts and press releases to engage your customers.

Brafton’s Data-Driven Approach

Our writing process is heavily driven by market research and search performance analysis, ensuring that we only create high-quality content that meets your unique needs, from informative blog posts to compelling magazine articles:

A dedicated content marketing strategist and content writer work with you to outline a detailed content strategy tailor-made to meet your specific commercial goals.

We conduct keyword research and analysis to identify search queries that display high user intent and closely align with your services and offerings.

Our in-house consultants create Search Performance Briefs (SPBs) for each keyword, mapping out important discussion points, associated search phrases, ideal content lengths, headlines, landing pages to link back to and much more. We take every opportunity to fine-tune each SEO article, in a process designed to produce engaging articles that increase search presence and drive engagement.

Our professional article writers use SPBs as the framework to craft high-quality SEO content for your blog, producing engaging content that speaks directly to your target audience. Our blog writing services ensure your blog content is both informative and compelling.

Brafton’s expert writers do whatever research is necessary to produce unique content that meets your brand’s standards, such as conducting industry analysis and interviewing subject-matter experts. Our experienced writers are skilled in creating a wide range of content, from informative white papers to engaging articles, ensuring that every written piece aligns with your brand’s voice and objectives.

Extensive internal quality assurance testing, including input from multiple editors, skilled writers and project managers, fixes any errors in each blog post. Articles are meticulously refined and revised before they land in your hands. Our professional content writers exhibit dedication and professionalism, so you can rest assured each written article is of the highest quality, valuable, relevant and plagiarism-free.

Our team implements your feedback, revising and rewriting articles according to your specifications. With our writer access platform, you can collaborate directly with our writers, providing input to produce the best articles that reflect your vision. Nothing is published until you are completely happy with every aspect of the content.

Our article writing service uses the highest calibre SEO techniques and is executed by the highest calibre writers. Choose Brafton for professional article writing services that deliver high-quality content every time.

Custom Content Created for Your Audience

Our team carefully carries out every step of the article writing process to engage your audience. From the outset, our production teams, project managers and content marketing strategists research your industry, market, competitors and customers to determine the best way to:

Create original content that resonates with your most promising sales prospects.
Improve your search engine ranking on your most important keywords.
Target high-intent search queries.
Bring potential customers into the sales funnel.
Nurture each prospect’s brand relationship toward an eventual conversion.

Our content writing services are designed to provide engaging content that resonates with your target audience. There are several factors our professional writers consider when writing to any audience:

Style & Tone

Whether you already have a detailed brand style guide or need assistance developing the right voice for your business, Brafton can help. Your professional article writer is adept at skillfully incorporating nuanced writing styles into everything they produce.

Taking the appropriate tone with each piece of content is critical, and that tone may vary among target audiences. Your expert writer ensures the readability of each custom article is suitable for the intended reader, whether the content needs to be highly technical or speak to a more general audience.

We can tailor articles to different customer personas and demographics, adapting the language to engage different customer segments.

Topic Selection

Our article writers use a variety of tools and resources to develop article topics that are guaranteed to resonate with your audience. Among our most common topic ideation techniques are:

Industry research.
Competitor analysis.
Trending social media topics.
Breaking news.
Customer pain points.
Evergreen subjects.
Search engine results page (SERP) analysis.

Every topic is carefully researched beforehand to ensure each article we produce finds its intended audience.

Subject Matter Expertise

Your customers are discerning individuals, and they can tell the difference between real industry thought leadership and someone faking it.

Quality SEO article writing requires more than keyword research and a strong understanding of your brand voice. Each article must also demonstrate your leadership in your industry and knowledge of your audience’s pain points.

Brafton’s professional writers have experience working with a number of different industries, including:

Health care.
Financial services.
Higher education.
IT.
Consumer retail.
Software and technology.
Legal services.
Manufacturing.
Oil and gas.
And more.

Our blog writers thoroughly research every article to ensure complete accuracy and showcase your brand as a true authority in your market.

Content Goals

Each blog article is part of an overarching digital marketing strategy. As such, every piece of content your article writer will create has a purpose.

Our professional article writing service gives direction to your content. Each piece is written with your goals in mind, whether those are to improve your search engine rankings, drive traffic to your website, promote a piece of high-value content, announce a new product or service, encourage social media engagement or something else.

Your strategist will monitor the performance of your blog and website content to determine what’s working, how well and the ways in which your strategy can be adjusted to better serve your content goals. Monthly reporting calls will clearly show how each blog article is performing and supporting your brand.

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Should You Outsource Article Writing Services?

Outsourcing article writing services to a content marketing agency isn’t your only option, of course. Depending on available resources, you may be able to take that work in-house or assign it to a freelance writer.

There are pros and cons to outsourcing this kind of work through an SEO article writing service, but the benefits far outweigh any potential concerns:

Pros

Teams of dedicated professional writers consisting of skilled writers who understand your audience, industry and brand.

A full-service content strategy and content writing services that align every article with your marketing and commercial goals.

Comprehensive topic and audience research to ensure that each article resonates with your readers.

Strict quality control measures to produce clean copy that accurately reflects your brand and your message.

Access to agency writers who have years of experience working in different industries, developing significant subject matter expertise.

Expert writers who can lend their article rewriting services to mould existing site content into SEO-enriched copy that draws more organic traffic and increases search ranking. From creating fresh blog posts to refining existing written content, our professional writers enhance your online presence.

Full-service agency services that go beyond copywriting, including design, video, social media, web development, marketing strategy and SEO consultation.

Budgetary savings, because content writing services are typically far less expensive than hiring a dedicated editorial team.

Cons

In-house copywriters have the benefit of working closely with your internal stakeholders. That being said, we pride ourselves on our responsiveness, making our strategists, project managers and professional writers feel like an extension of your team.

In-house teams are already intimately familiar with your brand’s audience, messaging and style guidelines, although Brafton’s quality writers take the time to become brand experts in their own right.

Contracting freelancers may be a more affordable option. However, they may not have a firm grasp on your brand, your audience or your industry to consistently produce quality articles that meet your standards. Additionally, while freelance writers like those from platforms such as Express Writers or Writer Access can offer some services, they may not provide the same level of strategic support or comprehensive content creation services that a full-service agency offers.

In most cases, the benefits of working with a content marketing agency far outweigh building a dedicated internal team or handing assignments to an unvetted freelancer.

Brafton’s article writing services deliver more than just quality content. Everything we produce is in support of a broader content marketing strategy. Our teams routinely measure and analyse article performance, continually refining content to drive more traffic, increase search visibility, produce qualified leads and, ultimately, generate more revenue.

We’re helping our clients meet and exceed their commercial goals, one quality article at a time. With our blog writing services and content writing services, you gain access to a team of experienced writers dedicated to producing high-quality articles and engaging content.