Content Marketing Agency in San Antonio
High-quality content is essential for businesses that want to generate interest in their products, elevate their brands and develop deep customer relationships.
Our data-driven approach to content marketing gives San Antonio-based companies the tools they need to cut through the noise and achieve the business results they’re looking for. As a leading content marketing agency in San Antonio, we specialize in enhancing your online presence and visibility.
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Content Marketing for San Antonio Businesses
Brafton has been helping San Antonio companies through our services as a full-service digital marketing agency since our beginning in 2008. Blog writing, graphic design, web development, consulting, Google Ads management, local SEO, Google Analytics 4 setup, ROI reporting — you name it, our service packages cover it. Our goal is to help you increase your brand exposure, build brand loyalty and win new customers online.
With more than 210 clients in San Antonio, we’re a local favorite. We’re experts at building brands and driving growth — and that’s because we’ve been perfecting our digital marketing solutions over 15 years. We did the work so you don’t have to.
Brafton: A Digital Agency With San Antonio Pride
Everything’s bigger in Texas — even content marketing. Although we’re a Boston-born business, we’re a San Antonio company at heart. Sure, we get inspiration from the historic Pearl District and breaks at the River Walk—but we’re not just businesspeople. We’re also people people, which is why we’ve fallen in love with the incredible San Antonio community — and with the panther at Yanaguana Garden, of course.
Today, our strategists, consultants, email marketers, graphic designers, videographers and content writers continue to deliver excellent digital marketing services to businesses in and around the San Antonio area. As your digital marketing partner, we provide tailored solutions that enhance your online visibility and digital presence.
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A Full Suite of In-House Creative Content Services
We’re an end-to-end digital marketing agency and that means we can act as an extension of your in-house marketing team. We provide San Antonio-based businesses with the full range of digital marketing services needed to transform their marketing efforts and establish a strong online presence.
Content Writing
Our team of content writers works in lockstep with our content marketing strategists to create copy that’s not only valuable and informative but also ranks highly on search engine results pages. Our written content always starts with data. We kick off the content creation process by conducting thorough industry research and competitive analysis to determine which topics and keywords are performing best in the industry.
Our writers take that information and craft content that’s well-researched, engaging and valuable, ensuring your written assets showcase the real value you can bring to potential customers — even when they aren’t ready to make a purchase. Our writers can seamlessly switch gears and write across a range of content types and formats, from educational blog posts to thought leadership white papers, depending on your needs and objectives. The result: highly successful content marketing campaigns that drive meaningful outcomes for clients.
As a content marketing agency with hundreds of clients in San Antonio, we understand the local market and tailor content to resonate with your target audience.
Search Engine Optimization
Search engine optimization (SEO) is the process of creating valuable content that engages users and encourages search algorithms to list you at the top of search engine results pages. In a city as vibrant as San Antonio, standing out requires a strategic SEO approach.
As the leading SEO company in the San Antonio area, we help clients create compelling content that users want to consume. We write for people, not search engines, but we always follow SEO best practices in our writing to ensure you’re able to reach your target audience.
Our SEO services include:
- Local SEO.
- National SEO.
- On-page SEO.
- Technical SEO.
- Video SEO.
An effective SEO strategy plays a central part in your inbound marketing efforts. SEO helps drive organic traffic to your site, encouraging deeper engagement with your brand and, eventually, more goal conversions. Whether you’re looking for SEO services or broader online marketing solutions, we’ve got you covered.
Graphic Design
People tend to be visual learners, and nothing maximizes conversions — and your marketing ROI — more than building a dynamic content marketing strategy that includes graphic design. Our team of graphic designers uses arresting imagery to bring the written word to life, drawing in more traffic, enhancing customer engagement and encouraging more conversions.
Our graphic design services include:
- Custom illustrations.
- Formatted white papers, eBooks and more.
- Interactive infographics.
- UX design.
Our graphic designers are trained to deliver content that’s perfectly aligned with your branding guidelines, including appropriate incorporation of your color palettes, logos and symbols, typography and other style considerations. Everything we help you produce will have the look and feel of your brand, strengthening your digital presence.
Video Production
Releasing video content is one of the easiest, most convenient ways to convey valuable information to your target audience. It lets your company communicate your brand identity and explain complex information in short, digestible segments. This helps you maximize brand exposure and drive more traffic to your online collateral, boosting engagement and powering business growth.
Our video marketing products include:
- Animation.
- Explainer videos.
- Product demos.
- Testimonial videos.
Video works best when embedded into other forms of content — like blogs or landing pages — and distributed across all your marketing channels. We’ve found that this is one of the most effective ways to maximize engagement and get the ROI you’re looking for. Our expertise in video production sets us apart from other content marketing agencies in San Antonio.
Website Design
Think of your website as your digital storefront. In today’s digital-first business and consumer environment, customers are likely engaging with your business online first and making a decision about your company based on that online experience — before ever engaging with your physical storefront or in-person reps.
Brafton’s web development team helps ensure that every potential customer has an excellent online experience encouraging them to deepen their engagement with your brand. We start by conducting a site health check to identify any issues that could be detracting from the user experience. We assess elements like brand consistency, searchability, page speed, navigation and more, all to ensure users can easily and conveniently find the information they’re looking for.
Armed with the results of the assessment, we work with your in-house teams to help you redesign your website. This entails balancing industry best practices with your unique needs to make sure your site experience is fast, convenient and enjoyable for all users. Enhancing your online presence is key to attracting customers online.
Expertise in Every Marketing and Sales Channel
Content has to be distributed across the right channels to achieve your desired results. Our team of email, social media management and paid search strategists works with your San Antonio-based business to maximize your brands’ exposure across the channels with the highest return potential.
Email Marketing
Despite what the naysayers might have you believe, email is still one of the most effective marketing channels in the digital marketing space. Putting valuable content at the top of your subscribers’ inboxes remains a tried-and-true way to build brand awareness, drive website traffic and encourage goal conversions.
When you partner with Brafton, our dedicated email marketing strategists will handle all tasks across the entire life cycle of your email campaigns. We’ll help you craft conversion-worthy lead-generation campaigns to build out your email lists, segment leads into targeted lists that reflect your customer base and craft campaigns that directly target the needs and preferences of your ideal customers.
All the while, we’ll establish a set of key performance indicators (KPIs) to help us track the performance of your campaigns and ensure we’re achieving the goals you want to see. Email marketing truly is one of the most powerful channels if you know how to wield it responsibly and effectively, and we do.
Social Media Marketing
An active presence across all — or at least most — social media channels is the hallmark of the modern, digitally savvy brand. Many of today’s consumers take to their favorite social media platforms when they want to learn about a brand. Facebook, Twitter and LinkedIn are today’s Main Street.
That’s precisely why we’re also a full-service social media marketing agency. Our social strategists use a winning combination of automation tools, social media expertise and industry best practices to optimize your presence across all relevant social channels and build the most exposure possible for your content. Effective social media management enhances your online visibility and engages your target audience.
Our persona-based approach to social media marketing ensures your posts reach the right people at the right time, maximizing customer engagement and driving the right traffic to your site.
PPC Marketing
Pay-per-click (PPC) advertising turbocharges your content marketing strategy and drastically increases the chances of reaching your target audience. Paid channels earn you prime real estate for your campaigns, letting you optimize the right keywords with laser precision for more website traffic, greater brand awareness and a higher number of goal conversions.
Paid ads also return highly accurate information regarding the performance of your campaigns. Our PPC agency’s paid strategists use this information to optimize your strategies and deliver even better results in future campaigns. As your digital marketing partner, we ensure that every dollar spent brings you closer to your goals.
Marketing Strategy on Demand
When you partner with Brafton, you get to work with a dedicated content marketing strategist who will take the time to learn and understand your business, from your unique value propositions to industry developments, all to help you build a tailored digital marketing strategy that delivers real results.
Our strategists evaluate your existing content strategy and make recommendations based on your goals and needs. They work in tandem with our in-house creative and production teams to bring your new digital marketing campaigns to life, then dive into the numbers to evaluate the performance of each campaign and ensure goals are met.
Whatever your digital marketing strategy needs, we’ve got you covered. As a full-service advertising agency, we offer comprehensive solutions that elevate your brand in the San Antonio market and beyond.
Build Your Brand With Flexible Package and Pricing Options
Our pricing model is based on units, with one unit equal to $100 of marketing spend. The beauty of the Brafton model is that units are completely flexible and customizable, meaning if you decide you need blog content on Day one but change your mind by Day 50, we’re ready and willing to adjust.
No additional charges and no questions asked.
We understand that our success is your success. We don’t nickel and dime. We want to make sure you have all the information you need to build content strategies that deliver. In addition to our flexible packages, we also provide SEO tips and guidance as well as benchmark SEO reports and ongoing reporting — completely free.
