Content Marketing Agency in Phoenix
High-quality content is essential for Phoenix businesses wanting to generate interest in their products, elevate their brands and develop deep customer relationships.
Our data-driven approach to content marketing provides Phoenix-based companies with the engaging content and digital marketing strategies they need to cut through the noise and achieve the business results they’re looking for.
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Content Marketing for Phoenix Businesses
Brafton is a full-service content marketing agency that’s been helping companies in Phoenix achieve their marketing objectives since 2008. As a leading digital marketing agency, we offer Phoenix-based businesses a service package that covers a full range of content marketing including blog writing, graphic design, consulting, ROI reporting and more.
With over a decade and a half of experience under our belt, our digital marketing experts have found what works when it comes to digital marketing — and it shows. We’ve earned a prestigious 4.8 Clutch rating and developed long-lasting relationships with over 60 businesses in Arizona.
Brafton: A Digital Agency for the Valley of the Sun
Phoenix is a city that seamlessly blends the beauty of the desert with the sophistication of urban life. Known for its world-class resorts and golf, as well as its thriving arts and cultural scene, Phoenix ignites a spark of unique opportunities and experiences.
At Brafton, we’re fueled by the passion of the Southwest and create digital marketing solutions that embody its spirit. We’re here to help you navigate the landscape of digital marketing, advertising and technology — one innovative campaign at a time. Our team works hard to capture the warmth and energy of our clients’ businesses so they can reflect these qualities to their customers. Our approach is thoughtful and results-driven; we strive for success no matter how large or small a Phoenix business is.
We help you increase exposure and boost conversions.
See The Results For Yourself:
How We Helped Allitix Go All-In on Thought-Leadership Content
Getting More Eyes on Girl, LASH’s Instagram Page
$12K Worth of Traffic to 1 Stanford University Blog Post
A Full Suite of In-House Creative Content Services
As an extension of your in-house marketing team, we provide Phoenix-based businesses with the full range of content marketing services and digital marketing solutions needed to transform their marketing efforts.
Content Writing
Our team of content writers works in lockstep with our content marketing strategists to create engaging content that’s not only valuable and informative, but also ranks highly on search engine results pages. Our written content always starts with data. We kick off the content creation process by conducting thorough industry research and competitive analysis to determine which topics and keywords are performing best in the industry.
Our writers take that information and craft content that’s well-researched, engaging and valuable, ensuring your written assets showcase the real value you can bring to potential customers — even when they aren’t ready to make a purchase. Our writers are able to seamlessly switch gears and write across a range of content types and formats, from educational blog posts to thought leadership white papers, depending on your needs and objectives. The result: highly successful content marketing campaigns that drive meaningful outcomes for clients.
Search Engine Optimization
Search engine optimization (SEO) creates valuable content that engages users and encourages search algorithms to list you at the top of search engine results pages.
As a leading digital marketing agency specializing in SEO in the Phoenix area, we help clients create compelling content that users want to read. We write for people, not search engines, yet we always follow SEO best practices in our writing to ensure you’re able to reach your target audience.
Our SEO services include:
- Local SEO.
- National SEO.
- Technical SEO.
- On-page SEO.
- Organic SEO.
- Video SEO.
An effective SEO strategy plays a central part of your inbound marketing efforts. SEO helps drive organic traffic to your site, encouraging deeper engagement with your brand and, eventually, more goal conversions.
Graphic Design
People tend to be visual learners and nothing maximizes conversions — and your marketing ROI — more than building a dynamic content marketing strategy that includes graphic design. Our team of graphic designers uses arresting imagery to create engaging content that brings the written word to life, drawing in more traffic, enhancing customer engagement and encouraging more conversions.
Our graphic design services include:
- Interactive infographics.
- Formatted white papers, eBooks and more.
- UX design.
- Custom illustrations.
Our graphic designers are trained to deliver content that’s perfectly aligned with your branding guidelines including appropriate incorporation of your color palettes, logos and symbols, typography and other style considerations. Everything we help you produce will have the look and feel of your brand.
Video Production
Releasing video content is one of the easiest, most convenient ways to convey valuable information to your target audience. It lets your company communicate your brand identity and explain complex information in short, digestible segments. This helps you maximize brand exposure and drive more traffic to your online collateral, boosting engagement and powering business growth.
Our video marketing products include:
- Animation.
- Explainer videos.
- Product demos.
- Testimonial videos.
Video works best when embedded into other forms of content — like blogs or landing pages — and distributed across all your online marketing channels. We’ve found this is one of the most effective ways to maximize engagement and get the ROI you’re looking for.
Website Design
Think of your website as your digital storefront. In today’s digital-first business and consumer environment, customers are likely to engage with your business online first and then make a decision about your company based on that online experience. This all happens before they engage with your physical storefront or in-person reps.
Our web development and design team helps ensure that every potential customer has an excellent online experience, encouraging them to deepen their engagement with your brand. We start by conducting a site health check to identify any issues that could be detracting from the user experience. We assess elements like brand consistency, searchability, page speed, navigation and more. This ensures users can easily and conveniently find the information they’re looking for.
Armed with the results of the assessment, we work with your in-house teams to help you redesign your website. This entails balancing industry best practices with your unique needs to make sure your site experience is fast, convenient and enjoyable for all users.
Expertise in Every Marketing and Sales Channel
Content has to be distributed across the right channels to achieve your desired results. Our team of email, social media and paid search strategists works with Phoenix businesses to maximize their brands’ exposure across the channels with the highest return potential.
Email Marketing
Despite what the naysayers might have you believe, email is still one of the most effective marketing channels in the digital marketing space. Putting valuable content at the top of your subscribers’ inboxes remains a tried-and-true way to build brand awareness, drive website traffic and encourage goal conversions.
When you partner with Brafton, our dedicated email marketing strategists and digital marketing experts handle all tasks across the entire life cycle of your email campaigns. We’ll help you craft conversion-worthy lead generation campaigns to build out your email lists, segment leads into targeted lists that reflect your customer base and craft campaigns directly targeting the needs and preferences of your ideal customers.
At the same time, we’ll establish a set of key performance indicators (KPIs) to help us track the performance of your campaigns and ensure we’re achieving the goals you want. Our email marketing strategists use marketing automation tools to enhance efficiency and effectiveness. Email marketing is one of the most powerful channels if you know how to wield it responsibly and effectively, and we do.
Social Media Marketing
An active presence across all — or at least most — social media channels is the hallmark of a modern, digitally savvy brand. Many of today’s consumers refer to their favorite social media platforms to learn more about a brand. Facebook, Twitter and LinkedIn are today’s Main Street.
That’s precisely why we’re also a full-service social media marketing agency. Our social strategists use a winning combination of automation tools, social media expertise and industry best practices to optimize your presence across all relevant social channels and build the most exposure possible for your content.
Our persona-based approach to social media marketing ensures your posts reach the right people at the right time, maximizing customer engagement and driving the right traffic to your site.
PPC Marketing
Pay-per-click (PPC) advertising turbocharges your content marketing strategy and drastically increases the chances of reaching your target audience. Paid channels earn you prime real estate for your campaigns, letting you optimize the right keywords with laser precision for more website traffic, greater brand awareness and a higher number of goal conversions.
Paid ads also return highly accurate information regarding the performance of your campaigns. Our strategists use this information to optimize your strategies and deliver even better results in future campaigns.
Marketing Strategy on Demand
When you partner with Brafton, you get to work with a dedicated content marketing strategist who will take the time to learn and understand your business, from your unique value propositions to industry developments. This helps you build a tailored digital marketing strategy that delivers real results.
Our strategists evaluate your existing content strategy and make recommendations based on your goals and needs. They work in tandem with our in-house creative and production teams to bring your new digital strategy to life, then dive into the numbers to evaluate the performance of each digital marketing campaign and ensure goals are met.
We’ve got your digital strategy needs covered.
Build Your Brand With Flexible Package and Pricing Options
Our pricing model is based on units, with one unit equal to $100 of marketing spend. The beauty of the Brafton model is that units are completely flexible and customizable, meaning if you decide you need blog content on Day 1 but change your mind by Day 50, we’re ready and willing to adjust.
No additional charges and no questions asked.
We understand that our success is your success. We don’t nickel and dime. We want to make sure you have all the information you need to build content strategies that deliver. In addition to our flexible packages, we also provide SEO tips and guidance as well as benchmark SEO reports and ongoing reporting — completely free.
