Content Marketing Agency in Nashville
High-quality content is essential for Nashville businesses that want to generate interest in their products, elevate their brands and develop deep customer relationships through effective online marketing and digital marketing solutions.
Our data-driven approach to content marketing provides Nashville-based companies with the tools they need to cut through the noise, enhance their online visibility and achieve the business results they’re looking for.
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Content Marketing for Nashville Businesses
Brafton is a full-service content marketing agency in Nashville that has been helping companies achieve their marketing objectives since 2008. As a leading Nashville content marketing agency, we offer Nashville businesses a comprehensive service package that covers the full range of content marketing services, including blog writing, graphic design, consulting, ROI reporting and more — all to help you increase your brand exposure, enhance your online presence and win new customers.
With over a decade and a half of experience under our belt, we’ve found what works when it comes to marketing — and it shows. Our team of digital marketing experts has earned a prestigious 4.8 Clutch rating and developed long-lasting relationships with many Nashville businesses in the area.
Brafton: A Digital Agency That Keeps Nashville’s Businesses on Beat
At Brafton, a leading Nashville digital marketing agency, we tap into Music City’s beat and create digital marketing campaigns that truly resonate with the city. As the hometown of country music and some of the biggest names in entertainment, Nashville has a pulse that’s hard to match. But what does that mean for your brand? It means that when you’re marketing in Nashville, it’s essential to build stage-ready campaigns that are as authentic as the city itself.
Think of us as your personal band leader — we’ll help you orchestrate the perfect melody and get all your digital instruments in tune to ensure your business is hitting all the right notes. From social media management to email marketing and everything in between, our digital marketing experts are here to help you find your rhythm, enhance your online presence and make sure that everyone’s dancing to your tune, whether you’re a small business or an established enterprise.
See For Yourself:
How We Helped Allitix Go All-In on Thought-Leadership Content
Getting More Eyes on Girl, LASH’s Instagram Page
$12K Worth of Traffic to 1 Stanford University Blog Post
A Full Suite of In-House Creative Content Services
As an extension of your in-house marketing team, our Nashville digital marketing services provide Nashville businesses with the full range of digital marketing solutions needed to transform their marketing efforts, enhance online visibility and manage online reputation.
Content Writing
Our team of content writers and digital marketers works in lockstep with our content marketing strategists to create copy that is not only valuable and informative but also ranks highly on search engine results pages. Our approach to online marketing always starts with data. We kick off the content creation process by conducting thorough industry research and competitive analysis to determine which topics and keywords are performing best in the industry, ensuring your message reaches potential clients effectively.
Our writers take that information and craft content that is well-researched, engaging and valuable, ensuring your written assets showcase the real value you can bring to potential customers — even when they aren’t ready to make a purchase. By offering comprehensive content marketing services, our writers can seamlessly switch gears and write across a range of content types and formats, from educational blog posts to thought leadership white papers, depending on your needs and objectives. The result is highly successful content marketing campaigns that drive meaningful outcomes for clients and enhance your online visibility.
Search Engine Optimization
Search engine optimization (SEO) is the process of creating valuable content that engages users and encourages search algorithms to list you at the top of search engine results pages.
As the leading SEO agency in Nashville, TN, we help clients create compelling content that users actually want to read. As a Nashville digital marketing agency, we write for people, not search engines, but we always follow SEO best practices in our writing to enhance your online presence and ensure you’re actually able to reach your target audience.
Our SEO services include:
- Local SEO.
- National SEO.
- Technical SEO.
- On-page SEO.
- Video SEO.
An effective SEO strategy plays a central part of your inbound marketing efforts. SEO helps drive organic traffic to your site, encouraging deeper engagement with your brand and, eventually, more goal conversions.
Graphic Design
People tend to be visual learners, and nothing maximizes conversions (and your marketing ROI) more than building a dynamic digital marketing strategy that includes graphic design. By integrating graphic design with marketing automation, our team uses arresting imagery to bring the written word to life, drawing in more traffic, enhancing customer engagement and encouraging more conversions, ultimately boosting your online visibility.
Our graphic design services include:
- Interactive infographics.
- Formatted white papers, eBooks and more.
- UX design.
- Custom illustrations.
Our graphic designers are trained to deliver content that’s perfectly aligned with your branding guidelines, including appropriate incorporation of your color palettes, logos and symbols, typography and other style considerations. Everything we help you produce will have the look and feel of your brand.
Video Production
Releasing video content is one of the easiest, most convenient ways to convey valuable information to your target audience. As part of our digital marketing solutions, it lets your company communicate your brand identity and explain complex information in short, digestible segments. This helps you maximize brand exposure, drive more traffic to your online collateral, boost engagement and power business growth. We integrate video production with our social media marketing services to ensure maximum reach.
Our video marketing products include:
- Animation.
- Explainer videos.
- Product demos.
- Testimonial videos.
Video works best when embedded into other forms of content (like blogs or landing pages) and distributed across all your marketing channels. We’ve found that this is one of the most effective ways to maximize engagement and get the ROI you’re looking for.
Website Design
Think of your website as your digital storefront. In today’s digital-first business and consumer environment, customers are likely going to engage with your business online first and make a decision about your company based on that online experience — before ever engaging with your physical storefront or in-person reps.
Brafton’s web design team helps ensure that every potential customer has an excellent online experience to encourage them to deepen their engagement with your brand. We start by conducting a site health check to identify any issues that could be detracting from the user experience. We assess elements like brand consistency, searchability, page speed, navigation and more, all to ensure users are able to easily and conveniently find the information they’re looking for.
Armed with the results of the assessment, we work with your in-house teams to help you redesign your website. This entails balancing industry best practices with your unique needs to make sure your site experience is fast, convenient and enjoyable for all users. By enhancing your website’s design and functionality, we also contribute to your online reputation management, ensuring your online presence reflects your brand positively. This is a crucial part of your overall digital strategy.
Expertise in Every Marketing and Sales Channel
Content has to be distributed across the right channels to achieve your desired results. As a leading Nashville marketing agency and digital marketing company, our team of email, social media and paid search strategists works with Nashville businesses to maximize their brands’ exposure across the channels with the highest return potential, leveraging strategies that set us apart from other advertising agencies.
Email Marketing
Despite what the naysayers might have you believe, email is still one of the most effective marketing channels in the digital marketing space. Putting valuable content at the top of your subscribers’ inboxes remains a tried-and-true way to build brand awareness, drive website traffic and encourage goal conversions.
When you partner with Brafton, our dedicated email marketing strategists will handle all tasks across the entire life cycle of your email campaigns. We’ll help you craft conversion-worthy lead generation campaigns to build out your email lists, segment leads into targeted lists that reflect your customer base and craft campaigns that directly target the needs and preferences of your ideal customers.
By integrating marketing automation into your email campaigns, our digital marketing experts ensure that your online marketing efforts are efficient and effective. All the while, we’ll establish a set of key performance indicators (KPIs) to help us track the performance of your campaigns and ensure we’re achieving the goals you want to see. Email marketing truly is one of the most powerful channels if you know how to wield it responsibly and effectively, and we do.
Social Media Marketing
An active presence across all (or at least most) social media channels is the hallmark of the modern, digitally savvy brand. Many of today’s consumers take to their favorite social media platforms when they want to learn about a brand. Facebook, Twitter and LinkedIn are today’s Main Street.
That’s precisely why we’re also a full-service social media marketing agency. Our social strategists use a winning combination of automation tools, social media expertise and industry best practices to optimize your presence across all relevant social channels and build the most exposure possible for your content.
Our social media management services are designed to enhance your online visibility. Our digital marketing experts use a persona-based approach to ensure your posts reach the right people at the right time, maximizing customer engagement and driving the right traffic to your site.
PPC Marketing
Pay-per-click (PPC) advertising turbocharges your content marketing strategy and drastically increases the chances of reaching your target audience. Paid channels earn you prime real estate for your campaigns, letting you optimize the right keywords with laser precision for more website traffic, greater brand awareness and a higher number of goal conversions.
Whether it’s a Google Ad campaign or other paid platforms, PPC advertising boosts your online visibility and ensures your brand is seen by potential clients when they’re searching for services like yours. Paid ads also return highly accurate information regarding the performance of your campaigns. Our paid strategists use this information to optimize your strategies and deliver even better results in future campaigns.
Marketing Strategy on Demand
When you partner with Brafton, you get to work with a dedicated content marketing strategist who will take the time to learn and understand your business — from your unique value props to industry developments — all to help you build a tailored marketing strategy that delivers real results.
Our team of digital marketing experts and content marketers collaborates closely with you to develop a comprehensive digital marketing strategy that aligns with your business objectives. Our strategists evaluate your existing content strategy and make recommendations based on your goals and needs. They work in tandem with our in-house creative and production teams to bring your new digital strategy to life, then dive into the numbers to evaluate the performance of each digital marketing campaign and ensure goals are met.
Whatever your digital strategy needs, we’ve got you covered.
Build Your Brand With Flexible Package and Pricing Options
Our pricing model is based on units, with one unit equal to $100 of marketing spend. The beauty of the Brafton model is that units are completely flexible and customizable, meaning if you decide you need blog content on Day 1 but change your mind by Day 50, we’re ready and willing to make the adjustment.
No additional charges and no questions asked.
We understand that our success is your success. We don’t nickel and dime, and we want to make sure you have all the information you need to build content strategies that deliver. In addition to our flexible packages, we also provide SEO tips and guidance as well as benchmark SEO reports and ongoing reporting — completely free.
Our flexible pricing options make it easy for businesses of all sizes, from small businesses to larger enterprises, to access top-tier digital marketing services. Whether you’re looking to attract potential clients or enhance your online presence, our customizable packages are designed to meet your unique needs.
