Content Marketing Agency in Fort Lauderdale
High-quality content is essential for businesses that want to generate interest in their products, elevate their brands and develop deep customer relationships.
Our data-driven approach to content marketing gives Fort Lauderdale-based companies the tools they need to cut through the noise and achieve the business results they’re looking for. Whether you’re a small business aiming to enhance your online presence or a well-established company seeking to refine your digital marketing strategy, we have the expertise to help you succeed.
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Content Marketing for Fort Lauderdale Businesses
Brafton is a full-service content marketing agency that has been helping companies in Fort Lauderdale achieve their marketing objectives since 2008. We offer Fort Lauderdale-based businesses a service package that covers the full range of content marketing, including blog writing, graphic design, consulting, ROI reporting and more—all to help you increase your brand exposure and win new customers. Our content marketing services are designed to boost your online presence and position you ahead of the competition.
As a leading digital marketing agency, we’re trusted by 165+ businesses in Florida. Our approach has been perfected through our 15+ years of experience building brands and driving growth. We did the work so you don’t have to.
Brafton: A Digital Agency Presenting Fort Lauderdale’s Best
Fort Lauderdale is a beautiful city full of fun, culture and amazing people. From the stunning coastline to the city’s thriving arts scene, there are plenty of things that make Fort Lauderdale special. In recent years, the city has emerged as one of the fastest-growing markets in the United States — enabling it to become a hub for entrepreneurs, businesses and startups.
As a digital marketing agency, we’re proud to be part of the city’s development beyond its beaches. We aim to help local businesses expand and take on new challenges by providing them with the right tools, technology and expertise. At Brafton, our team of strategists, designers and writers work together to create digital assets that are innovative, relevant and responsive to the market. Let’s show the world that Fort Lauderdale is the place to be!
Hear From Our Clients:
Brafton Ramps up FFVA Mutual’s Digital Marketing Program
How Brafton’s multiasset content strategy delivered 5 years of results for Jagged Peak
Stone Claims Group Increased Organic Traffic With Brafton Content
A Full Suite of In-House Creative Content Services
As an extension of your in-house marketing team, we provide Fort Lauderdale-based businesses with the full range of digital marketing services needed to transform their marketing efforts. Our offerings are designed to enhance your online presence and engage your target audience effectively.
Content Writing
Our team of content writers works in lockstep with our content marketing strategists to create written content that’s not only valuable and informative but also ranks highly on search engine results pages. We work hard to understand the local market and tailor our content to resonate with your audience.
Our written content always starts with data. We start the content creation process by conducting thorough industry research and competitive analysis to determine which topics and keywords are performing best in the industry.
Our writers take that information and craft content that is well-researched, engaging and valuable, ensuring your written assets showcase the real value you can bring to potential customers — even when they aren’t ready to make a purchase. We help fortify your online presence by providing content that speaks directly to your target audience.
Our writers can seamlessly switch gears and write across a range of content types and formats, from educational blog articles to thought leadership white papers, depending on your needs and objectives. Whether you’re a small business or a well-established company, we have the expertise to elevate your content strategy.
Search Engine Optimization
Search engine optimization (SEO) is the process of creating valuable content that engages users and encourages search algorithms to place your content at the top of search engine results pages. Our SEO experts specialize in boosting your online visibility and driving organic traffic to your site.
As the leading SEO agency in the Fort Lauderdale area, we help clients create compelling content that users want to consume. We write for people, not search engines, but we always follow SEO best practices in our writing to ensure you’re able to reach your target audience.
Our SEO services include:
- Local SEO.
- National SEO.
- On-page SEO.
- Technical SEO.
- Video SEO.
An effective SEO strategy plays a central part in your inbound marketing efforts. SEO helps drive organic traffic to your site, encouraging deeper engagement with your brand and, eventually, more goal conversions. We work closely with you to develop a digital marketing strategy that aligns with your business goals.
Graphic Design
People tend to be visual learners, and nothing maximizes conversions — and your marketing ROI — more than building a dynamic content marketing strategy that includes graphic design. Our team of graphic designers uses arresting imagery to bring the written word to life, drawing in more traffic, enhancing customer engagement and encouraging more conversions.
Our graphic design services include:
- Custom illustrations.
- Formatted whitepapers, eBooks, and more.
- Interactive infographics.
- UX design.
Our graphic designers are trained to deliver content that’s perfectly aligned with your branding guidelines, including appropriate incorporation of your color palettes, logos and symbols, fonts, sizes and other style considerations. Everything we help you produce will have the look and feel of your brand. Our expertise ensures that your graphics integrate seamlessly into your website.
Video Production
Releasing video content is one of the easiest, most convenient ways to convey valuable information to your target audience. It lets your company communicate your brand identity and explain complex information in short, digestible segments. This helps you maximize brand exposure and drive more traffic to your online collateral, boosting engagement and powering better growth.
Our video marketing products include:
- Animation.
- Explainer videos.
- Product demos.
- Testimonial videos.
Video works best when embedded into other forms of content — like blogs or landing pages — and distributed across all your marketing channels. We’ve found that this is the most effective way to maximize engagement and get the ROI you’re looking for. Incorporating video into your digital marketing strategy can significantly enhance your online presence.
Website Design
Think of your website as your digital storefront. In today’s digital-first business and consumer environment, customers are likely engaging with your business online first and making a decision about your company based on that online experience — before ever engaging with your physical storefront or in-person reps.
Brafton’s web design team helps ensure that every potential customer has an excellent online experience to encourage them to deepen their engagement with your brand. We start by conducting a site health check to identify any issues that could be detracting from the user experience. We assess elements like brand consistency, searchability, page speed, navigation and more, all to ensure users can easily and conveniently find the information they’re looking for.
Armed with the results of the assessment, we work with your in-house teams to help you redesign your website. This entails balancing industry best practices with your unique needs to make sure your site experience is fast, convenient and enjoyable for all users. Our expertise ensures your website not only looks great but also performs optimally.
Expertise in Every Marketing and Sales Channel
IContent has to be distributed across the right channels to achieve your desired results. Our team of email, social media and paid search strategists works with Fort Lauderdale-based companies to maximize their brands’ exposure across the channels with the highest return potential. From social media campaigns to paid advertising, we cover it all.
Email Marketing
Despite what the naysayers might have you believe, email is still one of the most effective marketing channels in the digital marketing space. Putting valuable content at the top of your subscribers’ inboxes remains a tried-and-true way to build brand awareness, drive website traffic and encourage goal conversions. Our email marketing strategies help Fort Lauderdale businesses stay connected with their audience.
When you partner with Brafton, our dedicated email marketing strategists will handle all tasks across the entire life cycle of your email campaigns. We’ll help you craft conversion-worthy lead-generation campaigns to build out your email lists, segment leads into targeted lists that reflect your customer base and craft campaigns that directly target the needs and preferences of your ideal customers.
All the while, we’ll establish a set of key performance indicators (KPIs) to help us track the performance of your campaigns and ensure we’re achieving the goals you want to see.
Social Media Marketing
An active presence across all — or at least most — social media channels is the hallmark of the modern, digitally savvy brand. Many of today’s consumers take to their favorite social media platforms when they want to learn about a brand. Facebook, Twitter and LinkedIn are today’s Main Street.
Our social media management services help you engage effectively with your audience. Specifically, Brafton’s social media strategists use a winning combination of automation tools, social media expertise and industry best practices to optimize your presence across all relevant social media channels and build the most exposure possible for your content. We specialize in creating social media campaigns that resonate with your target audience.
Our persona-based approach to social media marketing ensures your posts reach the right people at the right time, maximizing customer engagement and driving the right traffic to your site. Our expertise in social media advertising enables you to reach a wider audience and boost your online presence.
PPC Marketing
With a little extra money, pay-per-click (PPC) advertising turbocharges your content marketing strategy and drastically increases the chances of reaching your target audience. Paid channels earn you prime real estate for your campaigns, letting you optimize the right keywords with laser precision for more website traffic, greater brand awareness and a higher number of goal conversions.
Paid ads also return highly accurate information regarding the performance of your campaigns. Our paid strategists use this information to optimize your strategies and deliver even better results in future campaigns. Whether it’s paid media or paid advertising, our expertise ensures you get the best ROI.
Marketing Strategy on Demand
When you partner with Brafton, you get to work with a dedicated content marketing strategist who will take the time to learn and understand your business, from your unique value props to industry developments, all to help you build a tailored marketing strategy that delivers real results. Our comprehensive approach positions us as a top advertising agency in Fort Lauderdale.
Our strategists evaluate your existing content strategy and make recommendations based on your goals and needs. They work in tandem with our in-house creative and production teams to bring your new digital strategy to life, then dive into the numbers to evaluate the performance of each digital marketing campaign and ensure goals are met.
Whatever your digital strategy needs, we’ve got you covered.
Build Your Brand With Flexible Package and Pricing Options
Our pricing model is based on units, with one unit equal to $100 of marketing spend. The beauty of the Brafton model is that units are completely flexible and customizable, meaning if you decide you need blog content on Day one but change your mind by Day 50, we’re ready and willing to adjust.
No additional charges and no questions asked.
We understand that our success is your success. We don’t nickel and dime and we want to make sure you have all the information you need to build content strategies that deliver. In addition to our flexible packages, we also provide SEO tips and guidance as well as benchmark SEO reports and ongoing reporting — completely free.
