Content Creation for Leeds Businesses in All Industries
Traditional marketing methods, such as TV advertising and print media, no longer offer enough on their own to give businesses a competitive edge in today’s digital landscape.
That’s where content marketing comes in — which starts with engaging content creation. As a leading content marketing agency, Brafton provides the content creation Leeds organisations need, supported by industry-leading marketing expertise and forward-thinking strategy.
Our team of digital content creators and social media specialists work together to craft compelling content that enhances your online presence and drives brand engagement.
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Content Creation Leeds Businesses Need
The phrase “content creation” gets thrown around a lot these days. And we mean a lot. We’re saying this as folks who know it all too well. In fairness, it’s a broad term covering a whole lot of ground.
A blogger wordsmithing captivating stories about the architectural beauty and vibrant cultural scene in Leeds? They’re a content creator. A videographer crafting engaging video content for social media platforms? They’re also a content creator.
What is the Goal of Content Creation?
Here’s a more salient example: That case study you saw the sales team of a competitor’s content marketing agency showing off to perspective clients? Just before your meeting with the same lead? That was made by content creators — and your competitor might have had an edge you didn’t because of it. Perhaps they leveraged influencer marketing to amplify their message, or their content executive ensured their compelling content reached the right audience through an effective social media campaign.
That’s the content creation your company needs: High-quality marketing assets that showcase your brand and indicate what it represents. With the right skills and creative design, such content not only attracts new customers but also fosters internal brand engagement among your team.
Sometimes, this is done directly, like the example above. Other times, it’s a more indirect approach, like an eye-catching infographic that features startling statistics on a seriously relevant issue to your industry. The graphic designer who created this visual content combined creative design with marketing skills to produce a piece of compelling content that’s genuinely engaging content and gets the viewer thinking. And if they’re thinking, they might share it on social media platforms, amplifying its reach through influencer marketing. They might click on a “Learn More” button and fill out a contact form or check off a box next to the words “I agree to receive email marketing offers…” This slowly gets them in the loop, enhancing your online presence.
What Does a Content Marketer Do?
A professional content marketer, such as a content executive or a social media specialist, either creates the content detailed above or works to ensure it reaches their client’s target audience. They utilise skills in media planning, social media management and content strategy. Ideally alongside a team creating or distributing other content, like digital content creators, web developers, and the customer’s own internal marketers, the content marketer contributes to achieve:
- Increased brand awareness for the client.
- A jump in search engine rankings.
- Conversions.
- New sales.
- Customer retention.
- Enhanced online presence.
- Any other critical content marketing campaign goal.
Content creation can be a marketing strategy’s most important asset when executed with quality and rolled out across relevant channels, such as social media platforms and email marketing. By producing compelling content and utilising influencer marketing, you can significantly boost your brand’s visibility.
Leeds is well-known for several highly competitive industries — engineering, digital technology, financial services and health care, to name just a few. Traditional advertising, like TV advertising, isn’t likely to cut it in those environments. Content creation services from a pioneering and well-established provider like Brafton can be the straw that stirs the drink and brings your brand to the forefront. Our expertise in creating engaging digital content and orchestrating effective social media campaigns can help your business stand out.
See the Results for Yourself:
How to Get 1 Page to Rank for 5 High-Volume Keywords
Brafton Completely Redesigns Saphisle’s Site
How We Helped eSpatial Get on Page 1 of Search Results
Content Creation Services and Their Value
There’s a vast array of content types you can use to enhance your online presence and drive engagement. Let’s take a closer look at the major categories of web content that the skilled creatives at Brafton can produce for your Leeds business, leveraging our team’s diverse skills and expertise.
Content Writing
The Brafton content writing team works to spin the written word into tangible marketing results. Our content executives and writers’ efforts typically start with search engine optimisation (SEO) analysis to determine the keywords and topics most relevant to your industry, in conjunction with our content marketing strategists and other service experts (more on them later). After all, driving clients to rank highly on search engine results pages (SERPs) is critical for helping them reach commercial goals.
But SEO alone won’t get you there, and every content writer on our team knows that. The writing also has to be compelling, high-quality and informative. We focus on creating valuable content that resonates with your audience. Whether they’re ready to go down the sales funnel right now or not yet, the reader should feel like they know your brand a little better. That’s the only way any reader can turn into a lead or customer.
At Brafton, we tailor the well-researched written content writing for every client to meet their unique needs. We can be witty, formal, succinct, detail-rich or any combination thereof — and then some. This applies whether we’re creating industry-analysis white papers, thought-leadership blogs, case studies, product landing pages or writing in any number of other formats. Our team has the skills to make your content stand out.
Graphic Design
Even the most complex information and subject matter can be visually represented in one way or another. Our graphic design team, comprising talented graphic designers and digital content creators, knows how to do just that — the “one way,” the “another” and every way in between. Whether it’s creating visual content for social media platforms or designing marketing materials for print and digital use, we have the creative design skills to make your brand shine.
When you add visually rich and attention-grabbing assets to your content strategy, you maximise its potential to boost multiple ROI metrics. Simple as that. This doesn’t just mean infographics. Any visually enriched content asset has value: formatted white papers, case studies or eBooks, custom illustrations, interactive user experience (UX) features and more. Our team can also assist with video editing to enhance your existing video content.
Web Design
Think of all those sayings about first impressions. They apply to commercial websites in our digital age. Websites are the first way for potential customers to get a sense of your brand identity and take a look at your offerings. If your website is unappealing, confusing or malfunctioning, that might be enough to discourage them from ever coming back. Effective web development and design are crucial for maintaining a strong online presence.
Our web design team is experienced and flexible. If a site health check brings up functionality issues that are discouraging visitors, we help you correct them. Our developers collaborate closely with you to ensure your website not only looks great but also performs optimally. We can also help make a good website better. Whether on our own or with your in-house team, we work to tangibly improve navigation, page speed, interactivity and other site KPIs. Enhancing user experience through creative design can significantly impact engagement and conversions.
Video Production
Video content also makes your web content strategy visually dynamic and strengthens its ROI-generating possibilities. And it does so in a way that can bring in leads other assets can’t. In the era of social media and influencer marketing, video is more important than ever for capturing attention.
Our video team creates engaging product videos, service explainers, animations, customer testimonials, classic commercials and more. Our video editors and digital content creators work together to produce compelling content that resonates with your audience. Videos can attract attention in almost any context — such as on your homepage — but work particularly well when embedded into written assets, like blogs or landing pages, or shared across social media platforms to boost your social media campaign.
Our Marketing Expertise Increases the Reach of Content Creation
If a blog goes live on a landing page and no one sees it, are its words even real? (Sorry, couldn’t resist that one.) All corny jokes aside, creating content is the first step in content marketing, but not the only step. Distribution and promotion are equally important. We do everything we can to ensure prospective and existing customers see it through a variety of content marketing services, including:
Social Media Marketing
The Brafton social media team works with you to get the content we’ve created in front of your target audience via every social media platform that’s relevant to them: Facebook, X (formerly Twitter), YouTube, LinkedIn, Instagram and so on. Our social media specialists are adept at crafting content that engages your audience.
Our social experts conduct detailed social media content performance analysis to determine the right messaging to accompany your marketing assets and adjust as needed. We develop strategic social media campaigns that leverage influencer marketing to expand your reach. Also, we’ll identify any channels you could potentially see notable gains from but aren’t currently using, and help you establish a presence there.
Email Marketing
Email can easily be one of your most effective lead-generation channels. Take some well-crafted subject lines, a campaign strategically aligned around a relevant theme and a strong set of marketing materials, and you’ve got a recipe for increased brand awareness and engagement.
Our email marketing team doesn’t just work to increase your mailing list subscribers. We also work to categorise leads into specific demographics similar to your typical customers. Then, we tailor additional, more targeted campaigns to them, ensuring that your messages resonate and encourage action. In conjunction with efforts by other Brafton marketing teams, this boosts the chances of meeting and exceeding ROI goals.
PPC
Pay-per-click (PPC) advertising comes with a little extra cost (it’s in the name). But the prime placement it offers your webpages in SERPs can be an invaluable boost to any content creation and marketing strategy. PPC campaigns can be a vital component of your overall media planning, ensuring your compelling content reaches the right audience at the right time. The value it offers as an analysis tool — tracking campaign performance — doubles its importance, which can help shape future marketing efforts.
Brafton’s record of PPC success has earned us the distinction of being a Google Premier Partner and a Microsoft Advertising Agency Partner.
Strategic Support for Content Creation
The content marketing process that begins with content creation doesn’t end with multi-channel distribution. We also track the progress of content assets and campaigns, ensuring that your investment yields tangible results.
SEO and Digital Marketing Services
Although Brafton offers SEO audits, keyword research and other related services à la carte, ongoing SEO monitoring and support is part of the deal if we’re your content creation and marketing partner. Our comprehensive approach helps improve your online presence and maximises the impact of your content marketing campaigns.
Our content marketing strategists and account management professionals use Google Analytics, Search Console, Semrush and other enterprise SEO tools to assess the traffic of website pages featuring various content assets. We also closely monitor social media and email KPIs ranging from retweets to bounce rates, respectively. This data-driven approach ensures we make informed decisions to optimise your content and marketing strategies.
With this information, other members of the stakeholder team focused on your account determine what content creation or marketing tactics need to change, what can stay the same and what’s decent but could be better. “Adjust accordingly” could mean anything from re-optimising existing content with updated information and a better keyword strategy or starting off-page SEO campaigns, like guest blogging. Our goal is to continuously refine your content marketing campaigns for maximum effectiveness.
