The mostly serious guide to 21 marketing buzzwords in 2018
Be strategic in how you leverage your smart BOFU content – it’s not every day you can grab some low-hanging fruit to show some quick ROI wins.
Ebooks
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The definitive B2B content marketing guide
Boost your B2B content marketing with proven best practices.
10 content marketing tactics to scrap (and what to replace them with)
Content marketing has been around for a long time, but too many marketers are still heeding bad advice – and paying for it.
Your Complete Guide to Inbound Marketing Best Practices
Inbound marketing is taking the place of traditional advertising, as it has proven to be more cost-effective and better at serving customer intent. But a cohesive inbound marketing strategy requires top-to-bottom integration of multiple content creation and distribution channels, which not all marketers have perfected.
4 inspiring examples of health care marketing in 2018
Want to give your patients valuable information? A good marketing strategy can start the conversation.
Your comprehensive technical SEO checklist for 2020
Technical SEO is like engine maintenance for your website. You won’t get very far without it. What happens on the backend of your site doesn’t stay on the backend.
Lights, camera, ROI: How to track and maximize your video marketing
Video marketing is mandatory for modern businesses. Make sure yours is paying off.
6 of the best B2B eBook examples
Nearly two-thirds of B2B buyers would exchange their contact info for an eBook. If that’s not reason enough to ramp up your eBook production, we don’t know what is.
How to elevate your brand with content marketing
Content is vital to support brand development and maximize return on investment.
How to keep pace with the SEO curve
Search engine optimization is an ever-evolving practice. As Google makes continuous improvements to its machine-learning algorithms and low-quality content is demoted in SERPs, how does one create the best content possible?