Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content marketing is extremely powerful. Unfortunately, it is equally misunderstood and oftentimes difficult to measure. It’s our intention to educate the market on how to easily understand and quantify the things you should care about.
Advertising spend by SaaS companies is expected to increase 118% by 2020. Getting your message in front of the right buyers is a challenge when so many other sellers are vying for attention.
LinkedIn is home to 40 million B2B decision-makers and 61 million senior-level influencers, making it the perfect vessel for communicating with industry professionals in your space.
Well-informed content marketing decisions generate better outcomes.
Be strategic in how you leverage your smart BOFU content – it’s not every day you can grab some low-hanging fruit to show some quick ROI wins.Some buzzwords are great. They have real-world meaning, even if they are overused. But others are just rhetoric, attached to nothing tangible. Digital marketing has not escaped the buzzword… Read more »
You can never have too much collateral. That’s because the only way to match the intent of prospects in the sales funnel is with content that will wow them.
Content marketers have to fight for their budgets every day of their lives. But wouldn’t it be handy if you had a quick guide that perfectly illustrates your argument as to why content marketing is a valuable investment that is here to stay?
How to bring together two departments with different views of the same goals.
Humans process information visually, so why not communicate with prospects through imagery?
Content marketing across your website, email, Facebook, Google+ and more can fuel web traffic and leads, but 66 percent of marketers struggle to align content with a conversion funnel.