The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Gatorade’s got game: Sports beverage sees sales increase from in-game ads
Product placement is reaching new virtual depths, and marketers may see actual sales as a result.
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How the new Twitter can help marketers find new clients
Ideas don’t always fit into 140 characters – and neither does compelling content that can demonstrate to consumers that a brand is a thought leader. Still, Twitter is an increasingly important channel for brands to
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Nielsen says Bing is the No. 2 search engine
In light of the recent Yahoo-to-Bing organic search transition, marketers have been optimizing their sites for just two search engines, and the latest Nielsen data suggests that Bing-optimized sites may already be p
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Invigorate marketing emails with a little video
Marketers can build on the trustworthiness of emails and consumers’ ever-growing interest in online video by incorporating video links in their marketing messages.
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AT&T positions itself in the search market with Yellow Pages’ ‘Click Less. Live More’ campaign
AT&T is trying to position itself as the company that understands the intent of local searches with the rebranding of the Yellow Pages (now simply YP), and marketers may want to take advantage of the business di
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Facebook kills “New Pages Discovery” tool, but users seemed to “like” the brand-finding feature
Facebook currently offers contextual ads to make sure relevant marketing messages find consumers – but what if there were a tool that made it simple for consumers to find brands that meet their needs?
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Nokia keeps up social conversations. What’s your social media marketing game plan?
Holiday shopping is just around the corner, and a recent report from PRWeek and MS&L Group indicates that 79 percent of marketers are spending more than $100 thousand on social media campaigns this year.
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Match.com International sees 84 percent increase in conversions with Google AdWords Conversion Optimizer
Match.com International helps users connect with romantic partners, but marketers may fall in love with Google AdWords in light of the dating site’s impressive results using the ad network.
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