The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Foursquare: McDonald’s is ‘lovin it’ and mobile marketers may like ‘Tip’ updates
Businesses, both big and small, may be inspired by McDonald’s foursquare campaign, which cost the company less than $1,000 and generated major buzz among mobile consumers.
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Seventh Generation finds contextual content boosts Google Display Network conversion 102 percent
By creating content for the Google Display Network that makes its products contextually relevant to consumers, Seventh Generation has been able to drive sales and reduce its cost-per-conversion.
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Mobile marketers must watch Bing: Microsoft mobilizing its search
Microsoft aims to continue building its search share with new mobile developments that mobile marketers may like.
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TheFind.com and Facebook “Like-based” results: The next generation of search?
Facebook’s "like" button is generating a lot of buzz for a lot of brands by letting business websites display how many people are fans of their products and services.
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Yahoo to launch new search features for a more ‘entertaining’ experience
The recent Yahoo-to-Bing transition means that organic search results conducted on Yahoo are now powered by Microsoft, but that doesn’t mean that Yahoo wants to eliminate itself from the search world.
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What does Twitter’s new rich media design mean for video marketing?
With Twitter’s recent redesign, online shoppers can now watch videos without leaving the social site – and this may help marketers generate chatter about their video ads.
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ComScore search rankings indicate Microsoft, Yahoo searches on the rise
Following the transition of Yahoo’s organic search results to Bing, many marketers have been waiting to see how the combined powers of Microsoft and Yahoo will fare against Google in the search market.
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The secret to Groupon’s success? ‘Good writing,’ says CEO
While Groupon may be best known for its locally targeted promotions, CEO Andrew Mason believes the company’s "good writing" is what really catches consumers’ interests, and marketers developing their own w
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