The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The buzz at ad:tech 2010 – local search’s day has arrived
Experts at ad:tech New York 2010 all seem to agree that marketers should start thinking local.
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10 tips on getting brand videos to go viral from Mary Crosse of Lucky Branded Entertainment at ad:tech New York 2010
Mary Crosse, the new business director for Lucky Branded Entertainment, offers insight on 10 top strategies for getting video content to go viral.
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What does a British coffee house have to do with innovative geosocial marketing? Outside.in’s Steven Johnson explains at ad:tech New York 2010
Author and cofounder of the webÂ’s first location-based service – Outside.in – suggests sharing ideas and looking beyond the ad industry for inspiration can foster winning innovation in marketing.
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Murphy USA Gasoline tells ad:tech New York 2010 attendees how geosocial marketing with Whrrl makes a difference in sales
At ad:tech New York 2010, Internet Business Director Casey Peterson explains that the geosocial platform Whrrl has played a huge part in the Murphy USA’s growth – and marketers may want to watch out for Whrrl and o
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Search expert at ad:tech New York 2010 says SEO is evolving: Optimize with local, video and mobile in mind – and don’t forget longtail
Chris Sherman suggests that search is just changing its form, and that SEO is more important than ever.
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Google launches new server tool to make websites faster
Google announced a mod_pagespeed for Apache tool that marketers may find makes their pages load more quickly – which could keep consumers engaged on a site longer.
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Promoted Tweets now in Twitter timelines, marketers get more visibility
Twitter is expanding its Promoted Tweets platform to let advertisers get their tweets displayed in certain users’ timelines, and marketers may like the increased visibility this provides on the microblogging site.
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NBC’s Lauren Zalaznick at ad:tech NY 2010: ‘content creates connections’ with consumers
At ad:tech New York 2010, the president of NBC Universal’s Women and Lifestyle Entertainment Networks gives marketers insight on how to reach their audiences amidst the tech clutter following a simple formula: consu
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