The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketers want more metrics to determine online video’s efficacy
BrightRoll, the second-leading online video property by ads viewed, released a survey that suggests marketers are waiting for evidence of the overall efficacy of the channel before investing more heavily in web vide
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Survey says SMB social media marketing spend on the rise
According to a recent survey from Zoomerang and GrowBiz Media, small businesses are increasingly devoting funds to social media marketing, and brands looking to stay competitive should take note.
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Mobile web usage on the rise, reports comScore
According to comScore’s Mobile Subscriber Market Share report, released on Wednesday, surfing the web from mobile phones is becoming increasingly common.
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Google Instant now available for on-the-go consumers
Yesterday, Google announced that it’s predictive search technology, Google Instant, is now available for mobile web users.
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Internet marketing news roundup, November 5
Here’s a look at the week’s internet marketing news that generated major buzz on the web.
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Conde Nast’s Michal Shapiro on creative marketing content for tablets, ad:tech New York 2010
Michal Shapiro, Conde Nast’s executive director of creative services, offered attendees some insight on content development for the rising tablet market.
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Experts at ad:tech New York 2010 say ‘good content is the heart of any site’
At the recent ad:tech New York conference, content marketing proved to be a leading discussion topic, and several marketing executives championed the notion that any type of business can – and must – market with con
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Insight on the future of foursquare from ad:tech New York 2010
Marketers may like some of the brand discovery and reccomendation features that foursquare has in the works.
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