The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Conversational blogs get comments
Brafton recently reported that CMOs say engaging content is key to corporate blog success, and marketers cited comments as a measure of engagement. Now, the results of a recent poll from Birds on the Blog suggests p
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Email marketing: Customized content required
Marketers looking to reach an online audience via emails must remember that consumers have ample tools that allow them to prioritize and filter their inboxes, so well-targeted content is key to catching clicks. A ne
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Social marketers must monitor ROI
This year is poised to be the year of social content marketing, and brands must remember to monitor their social campaigns. A survey from the Harvard Business Review indicates only 12 percent of companies thought th
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Starbucks paving the way for mobile commerce
Starbucks is letting consumers swipe their smartphones to buy a latte. The company is launching a mobile payment system, and marketers might find this tool familiarizes consumers with the rising world of mobile comm
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LivingSocial generates national buzz with Amazon deal
Brafton has long reported the rise of the local deal-finder as a marketing channel, from Google's failed attempt to acquire Groupon to Amazon's recent investment in LivingSocial. While Groupon is the house
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Social marketing reaches parents
By now, it's likely old news that older consumers are active on social sites. Brafton reported back in August that social networking among internet users older than 50 has doubled in 2010. But a new report from
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Search spend on the rise
Earlier today, Brafton reported that paid search spend increased during Q4 2010, and an Efficient Frontier report suggests paid search gains are indicative of broader internet marketing growth. The Digital Marketing
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Mobile app advertising: A must?
With the most recent comScore data indicating that 234 million Americans use mobile devices, marketers must keep up with the latest marketing trends to reach on-the-go consumers. A new report from Distimo suggests t
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