The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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2012: The year of single-term searches
Commonly used search terms help marketers plan next year’s content strategies
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Panda 23 hits the web just before the holidays
Google introduces Panda 23 just before the final holiday sales push.
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Lovers’ quarrel: Instagram and its users
Instagram released new privacy policies, but retracted them when users expressed unhappiness on social media sites.
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Video marketing: Content that engages viewers
Mobile video ad reaches new heights in 2012, looks forward to the new year.
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More progress will come to social media marketing in 2013
Demographics often dictate social media usage in America.
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The three biggest reasons to use video for social marketing
Marketers should post videos to social sharing sites to satisfy consumers and drive high ROI.
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2013 Prediction: Brands must turn a profit out of thin air
In the new year, brands must achieve more with fewer resources, study says.
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Marketers make resolutions after online spending reaches $35 billion
Online spending saw an all-time high in 2012, giving marketers a cue to prioritize content marketing in 2013.
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