The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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B2B and B2C brands discovered the value of social media marketing in 2012
Social media marketing had significant impacts on lead generation and transactions in 2012.
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Digital marketing budgets of 2013 exposed
In 2013, marketers plan to increase spending on social media marketing and content creation.
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Only 5 percent of sites use Google’s news meta tag option
Study from Blekko shows publishers neglect to use Google’s news keyword meta tag feature.
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Engaging content: It’s an experience, not a style
Engaging content doesn’t happen overnight, marketers must work to earn consumers’ trust.
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Further customization capabilities on Facebook ads help marketers
Facebook now has a tool that allows marketers to customize ads.
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Spending on branded content increases by 13 percent
In 2012, spending on branded content increased significantly, and marketers can take note of trends.
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Twitter Cards make video marketing easy as 1-2-3 Tweet
Twitter and video marketing could be a match made in heaven in 2013.
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Social commerce: The real trend of 2013
Social media marketing will have an impact in 2013, but not as significantly as social commerce.
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