The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Global content consumption dominated by the web – mobile on top
A new study shows the internet provides consumers with the greatest volume of media, consuming the bulk of the average person’s day.
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Do marketers reach consumers where they read online content most?
A study shows U.S. homes now own more internet-enabled devices, and they are using them to search for brands’ web content.
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Penguin 2.0 with new spam filters now live: How to check your SEO
Google’s Matt Cutts said earlier today that Penguin 2.0, with new under-the-hood spam-fighting technology, is now live.
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Social content generates more leads with new Twitter Card
Twitter introduced the Lead Generation Card to help brands acquire prospects’ email addresses through Tweets.
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Consumers’ travel search and purchase preferences signal SEO changes
Brands must pay attention to consumers’ research and buying behaviors, which now lean heavily on search results and mobile accessibility.
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Authorship earns tech writers’ respect, with or without AuthorRank
Ninety percent of tech writers have Google+ accounts, indicating they see the value of Authorship.
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Social media content helps sales teams close the deal
Brands that are neglecting social media are losing out on sales opportunities, while forward-leaning companies are converting leads.
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American youth remind us Facebook matters most for social marketing
Pew evaluated teen social media usage and found which networks offer the biggest advantages for marketers.
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