The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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New Google search feature signals importance of visual content
Google’s new image search function points to an emerging trend – images are becoming a bigger deal in SEO.
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Evidence that big brands don’t always dominate SERPs
Major networks fail to optimize their custom content with longtail keywords, losing out on a 400 percent organic traffic lift.
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Twitter Amplify repurposes TV spots, inspires future video marketing
Social sites are introducing new features that support brands’ increasing use of video content for content marketing success.
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Marketers, start your engines: Auto sellers accelerate social branding
If marketers need help determining which social content is best, they should look to brands that are pulling ahead of competitors.
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Vine: The two-way mirror of social media marketing
Vine offers marketers a glimpse into their prospects’ lives, providing raw footage instead of text-only updates.
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Do brands have a social media sales problem?
Social media marketing offers many benefits, but some say ecommerce sales isn’t one of them. What some networks are doing about it.
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Three reasons consumers will cross channels for content
Studies show brands with cross-channel strategies continue conversations from one medium to the next to increase engagement.
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How to avoid a fight with Google’s link-crushing Penguin
Brafton introduces its latest infographic about how to build high-grade links in light of the newest Penguin update.
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