The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Mitigating Bias in Artificial Intelligence: Advice for Marketers Using AI for Content Creation
AI bias can impact your brand without you realizing it. Learn how to spot, reduce and prevent bias in AI-generated content with practical strategies.
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What is a Meta Title? The Complete Guide
Learn how to craft compelling meta titles that boost your SEO and attract clicks. This guide can help you optimize your website for SERPs and users.
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Revitalize Your Videos With Our Corporate Video Brief Example (Template)
A good corporate video brief is the foundation of successful video marketing. Use our example template to get things started on the right foot.
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Content Marketing vs. PR: What’s the Difference? (Infographic)
Almost everything in the world is about communication. Think about it. Humans are built to tell stories with facial expressions, body language, tone of voice and more. We’re also uniquely capable of understanding th
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20 Cold Email Subject Line Examples — That Actually Get Responses (Infographic)
Want to improve your cold email subject lines? Discover best practices plus 20 examples to inspire you here.
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The Coca-Cola Marketing Strategy: Connecting, Engaging and Inspiring Audiences
What’s the secret behind the crisp Coca-Cola marketing strategy? Let’s find out!
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OpenAI Unveils Its ‘Orion’ Project — GPT-4.5
In the OpenAI-verse, stirrings of something called ‘Orion’ began surfacing late last year. On February 27th, 2025, OpenAI officially announced GPT-4.5 — their “strongest GPT model” yet, available now as a research p
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Learn From the Best: 6 Companies With Good Marketing Strategies
Learn from 6 companies with good marketing strategies that create impactful campaigns and connect with audiences.
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