The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
AI in Marketing: What Marketers Really Think
We surveyed marketers to learn more about how their organizations are adopting and using AI for routine tasks. Here’s what we found out — hot takes included!
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Google’s March 2025 Core Update: What You Need To Know
Google’s March 2025 core update impacts search rankings worldwide. Learn what’s changing, who’s affected and how to adapt for long-term success.
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Organic Search vs Paid Search: Which Is Right for You?
Organic search vs paid search — both strategies seek to drive clicks and conversions, but their approaches are different. Here’s what you should know.
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For the Love of the Game: Ken Boostrom’s Journey to Brafton
Learn how Ken went from winning art awards in elementary school to leading our talented designers at Brafton.
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7 Memorial Day Marketing Campaigns That Either Nailed It or Failed It
How to create the perfect Memorial Day marketing campaign based on the 7 Memorial Day marketing campaigns that either nailed it or failed it.
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Pros and Cons of SEO: Is it the Best Strategy for Your Business Growth?
Is SEO the best strategy for your business? Discover the key pros and cons to make an informed decision for growth.
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Meta Is Going All-In on AI and It’s … Interesting
Meta is doing a lot with AI. Is it too much? Just enough? Here’s everything you need to know about Meta’s most recent AI undertakings.
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How to Write an About Us Page Like a Pro (+8 Examples)
Learn how to write an About Us page that builds trust, connects with your audience and makes your brand stand out.
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