Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Aug 12, 2025 Content Marketing Ben Crosby

What Is B2B and B2C? Key Definitions and Differences

B2B sells to businesses, B2C sells to consumers. Learn their key differences, similarities and how each approach shapes marketing strategies.

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Aug 12, 2025 ai Florian Fuehren

Mad Men to Machine Men: AI’s Grand Entrance Into Advertising

Will your next ad campaign be built by robots? We break down seven real AI ad examples, plus the tech trends making it all happen.

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Aug 08, 2025 Life At Brafton Aleisha White

Jodie Bedeker: How Brafton Won the Heart of One of South Africa’s Best SEO & Analytics Strategists

Learn how Jodie Bedeker became a Senior SEO Strategist with Brafton — and what she can teach us about remote work, SEO and dinosaurs.

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Aug 07, 2025 Content Strategy Aleisha White

10 Marketing Ideas for Travel Agents (That’ll Get You Noticed)

Travel agents and agencies have some of the most fun marketing opportunities available. Here are 10 ideas to kickstart your next travel campaign.

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Aug 06, 2025 Content Strategy Samantha Finley

Internal vs. External Communications: How Do You Optimize Each?

Is your business effective at communicating with its customers and internal stakeholders? Learn why these types of communications are important and unique.

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