The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The 7 Best Storytelling Videos Ever Created
Discover the power of video storytelling in marketing with 7 captivating examples to hook your audience.
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10 Steps To Create a Truly Impactful Content Framework
A content framework helps marketers create content that heeds guidelines and maximizes impact with overarching business goals. Here’s how to create one.
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Top 10 Best Marketing Planning Software Platforms
Marketing is complex. There are a lot of moving parts across creative teams such as design, copy production, SEO, PPC and more, which can make production and coordination confusing if everyone’s not on the same page
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8 Headline Writing Rules Every Marketer Should Know
Discover how to write effective headlines with tips, examples and rules for blogs, ads and social media content.
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Connecting Clicks to Customers: How 3 Disciplines Drive Attribution Success (Infographic)
Discover how Sales Ops, PPC and CRM systems work together to power accurate revenue attribution for ROI insights you can be confident about.
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The Viral AI Tamale Ad: Why It Worked Despite Distaste For AI Ads (+ What You Can Learn From It)
This viral AI-generated tamale ad made waves on social media despite a general distaste for AI-created video. Here’s what marketers can learn from its success.
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Content Roadmap: What It Is, Why It Matters and How To Build One
Build a content roadmap with clear steps, examples and tips to align your content, timelines and business objectives.
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Everything To Know About Generative AI vs. Other Types of Artificial Intelligence
Not all AI is created equal. We walk you through traditional and generative AI, unique characteristics and ideal use cases.
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