The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Desire to load content with SEO keywords can backfire
When companies begin using search engine optimization (SEO) and original content to boost their website traffic they often decide to go heavy on dense keywords, but experts say that’s the wrong approach. Jane
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Construction firm turns to online marketing
It’s no surprise that web startups implement online marketing from the beginning of their existence, but one construction company has shown that even a firm that’s over a century old can get into the
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Did Atlanta Journal-Constitution unveil its SEO practices?
An apparent internal oversight at one newspaper may have shed some light on news organizations’ attempts to draw in readers with search engine optimization (SEO). An article which ran on the Atlanta Journal-Co
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Apartment search website uses SEO to boost traffic
The internet is littered with websites related to people in the hunt for a new apartment, but even in this recession one website says it has seen a traffic boost in the last six months with help from
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Companies increase need for original content, SEO work
It would appear there is a growing interest from websites looking to create original content as one job site finds that businesses looking to hire people who can provide that content and search engine optimization (
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Companies continue shift from traditional to online marketing
Many companies have forecasted that online marketing will continue to grow to the detriment of traditional marketing outlets, but a new study from Forrester Research shows just how drastic the shift will become. For
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Mobile ad spending to continue increase
Although mobile advertising has taken a hit this year, a new report finds that it is expected to bounce back in 2010 as more people get their hands on smart phones and other mobile devices.
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New York clothing line uses SEO to boost sales
R.A.G. New York, a New York City-based retailer was doing well with in-store sales, but saw little movement on its website sales – until it began using search engine optimization (SEO). Jay Greenstein, preside
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