The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Haircare company sees traffic, sales increase through SEO
Various studies have shown that the use of search engine optimization (SEO) is increasing at a more rapid pace than paid search, and one haircare company says its use of organic search is turning into sales. Profoun
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WolframAlpha wastes no time implementing online marketing
Less than a week after officially launching, the much hyped WolframAlpha search engine – or "computation knowledge engine" as it’s referred to on the site – appears to already be entering th
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Does social media increase SEO?
Many people and businesses are touting the use of social media to increase a company’s search engine optimization (SEO), but at least one expert says the organizations would be better to stick with "tradi
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Drop in paid clicks may benefit SEO
Recent data from comScore finds that although total search queries continue to increase, paid search clicks are not keeping pace, which may make it more important for companies to consider search engine optimization
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Paid search traffic falls at the expense of SEO
New statistics show that the amount of people clicking on paid search listings is dropping as organic traffic is increasing which makes proper search engine optimization (SEO) more important than ever. According to
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Nonprofits see benefits from online marketing
When people think of online marketing they typically envision corporations and small businesses using online tools to sell products and services, but it turns out some nonprofits are using online mark
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Will Google outage force users to other search engines?
Google confirmed that a variety of its services experienced outages today due to an error which it says caused a "traffic jam," but could today’s outage drive some people to other search eng
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Small businesses missing an opportunity with SEO
The internet is often thought of as the great equalizer as it can often level the playing field for some small businesses, but in order for it to work entrepreneurs need to get involved by using tools
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