White Paper Writing Services
Effective white papers establish your brand as an expert in a given industry or on a specific topic. By investing in professional white paper writing services, you can showcase your expertise to your target audience and solidify your position in the market.
Combining technical writing, in-depth research and professional formatting in a white paper enables your business to reach existing and potential customers, industry peers and high-quality media outlets with quality content that showcases the best of your brand’s capabilities. Our professional white paper writers excel at business writing that articulates complex ideas in an accessible manner.
White papers are also ideal as part of any sales and marketing strategy. As a cornerstone of lead generation, white papers are an oft-overlooked segment of the conversion funnel, yet data shows a majority of marketers cite white papers as a top source of lead generation and credibility. Writing white papers can significantly enhance your marketing efforts and drive results. When you hire white paper experts from Brafton, you ensure your content stands out in the marketplace.
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How White Papers Differ From Other Content Types
A quality white paper offers an in-depth analysis of a particular topic intending to educate readers while focusing on complex subject matter to provide various solutions. This long-form content type requires extensive research and professional business writing. But what’s the difference between writing white papers and other forms of content, such as an eBook or case study?
Unlike white papers, eBooks focus on a wide range of topics and more on the overview than an in-depth analysis. Case studies, on the other hand, are tellings of real-life examples that provide information on the context, challenges at hand, action taken and outcomes achieved. A white paper can cover a topic and evaluate a case study within its analysis.
White papers involve deeper exploration of topics and commit to delivering high-value information and authoritative insights that position your brand as a thought leader.
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How White Paper Creation Works
Content creation at Brafton starts with a comprehensive content marketing strategy. Before writing a white paper, we help you map out how to use the asset as a marketing tool that will generate leads. When you hire our professional white paper writing services, a dedicated white paper writer will then collaborate with you and your content marketing strategist to develop topic ideas.
When creating topics, Brafton strategists use hard data to identify a problem your target audience is asking search engines about. We provide writing prompts and insights that help guide the creation process. The purpose of your white paper is to provide innovative solutions to that problem. Your Brafton content writers will work with your strategist and project manager to map out the white paper as it relates to your prospective customers, your product or service and your commercial goals. With end-to-end content writing services paired with expert strategy and project management, writing white papers can quickly come to life. With white paper services from Brafton, you gain access to professionals who understand how to craft compelling narratives that resonate with your audience.
White Paper Writer
Brafton’s industry-focused writers possess subject-matter expertise spanning across business and consumer markets. After receiving approval on an outline, our white paper writers will thoroughly research the topic, surveying existing data, commentary and analysis from trusted sources, which often include clients’ internal subject matter experts. Our expertise in white paper creation means you can trust us to deliver content that meets your expectations. Investing in white paper writing services from Brafton is an investment in quality and expertise.
White Paper Design
Once the text has been approved, Brafton graphic designers will format your white paper content. They will collaborate with you, your white paper writer and your project manager to implement your brand colour schemes, logos, fonts and other design preferences, such as photography, icons, graphs or charts. The white paper will once again be submitted for approval and any edits will be applied.
A white paper is more than a research paper full of technical details — it’s also a visual asset that conveys your brand identity and thought leadership, making graphic design a must-have component of Brafton’s white paper writing service. Our designers ensure the final product offers an exceptional user experience.
Showcase Your Industry Expertise
Brafton’s white papers can work in concert with your other marketing assets to hit every phase of the buyer’s journey. For instance, a blog post can satisfy top-of-funnel interest while a case study or white paper can serve middle or bottom-of-funnel readers. Hiring white paper professionals can significantly boost your marketing strategy.
Brafton’s holistic approach to content marketing maximises the ROI of marketing strategies within numerous industries, including:
Finance
Law.
Manufacturing.
Business.
Marketing.
Health.
Education.
Technology
Entertainment.
Travel.
Lifestyle.
Human Resources
And much more!
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