Pay-Per-Click Agency
Take your digital marketing campaigns to the next level with our pay-per-click advertising services. As a leading pay-per-click agency, we deliver data-driven ads to your target audience and watch your revenue grow through effective paid advertising.
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What is Pay-Per-Click Advertising and How Does It Work?
Pay-per-click (PPC) advertising has become one of the most common forms of digital marketing. Companies that run a PPC ad campaign pay a fee to the publisher every time their ad gets clicked by a user. PPC marketing relies on the strategic use of keywords to show ads to users who include them in their search terms.
The primary purpose of PPC ad campaigns is to drive traffic, sales, inquiries and, at the end of the day, revenue. This differs from SEO services, which focus on building your brand and getting more organic traffic over time. Like PPC, SEO (search engine optimisation) also works on keywords woven into content like web copy and blog articles but it’s unpaid and a little harder to manage. PPC campaigns give you a much greater level of data and control over your campaign.
A well-planned PPC campaign through platforms like Google Ads and Microsoft Ads can boost brand awareness by up to 80%. PPC marketing works by strategically placing ad content on a search engine, social media (including Facebook, Twitter, LinkedIn Ads and Instagram) or other platforms in front of the users that are most likely to be interested in the product or service.
All of this is based on their internet search history, so the likelihood that a well-placed ad will pique their interest is much greater. The main types of PPC ads are:
Paid text ads.
Display ads.
Retargeting.
Shopping campaigns.
Syndication.
Social media ads.
Each paid media source is slightly different and carries its own benefits. Including PPC advertising in your marketing strategy is crucial because it puts your business directly in front of consumers looking for your goods or services.
You’ll want to partner with a pay-per-click agency with unrivalled PPC expertise. Our experts at Brafton know how to differentiate between PPC types and can make recommendations based on our data and expertise to help you decide which one is right for you. As a B2B PPC agency, we tailor our strategies to meet the unique needs of your business, ensuring that every pound spent brings you closer to your goals.
PPC Success Stories From Brafton Clients
How We Helped Agile Education Marketing Boost Its MQL Close Rate by 108%
How Brafton Is Helping Genworth Australia Boost Social Media Engagement
87K+ Clicks (& Rising) for the City of Pompano Beach
PPC Campaign Tools
Brafton’s methodology for running an effective PPC marketing campaign begins with developing a contextual framework around your business. We start by researching and selecting the right keywords and then we transform the keywords with the highest search engine ranking potential into PPC landing pages.
Search engines reward advertisers with relevant, targeted PPC campaigns by charging them less for ad clicks. The more your target audience engages positively with your content, the more cost-effective your ad spend on platforms like Google Ads and Google Display Network.
To get the most out of your PPC campaign, Brafton uses search engine optimisation analysis software to determine the most relevant keywords for your business. We also review your competitors’ campaigns to determine what makes them successful. Our consultants will conduct campaign analysis with software like Google Analytics and advise you accordingly on how to tweak your campaign and the ads themselves to guarantee you get the most bang for your buck.
Our services pair keyword focus with the Google Ads driving traffic in your industry. The result: Greater visibility for your targeted marketing campaigns. We have the expertise to manage and optimise your paid search efforts.
Need proof? Read on to learn how Brafton’s PPC service has helped other businesses enjoy extraordinary PPC growth.
The PPC Agency for Thousands of Clients
Determining whether to devise your marketing campaigns in-house or to outsource them to a PPC expert depends largely on your own advertising needs, capabilities and budget constraints. Unless you have a team already well-attuned to the ins and outs of PPC advertising, it probably makes the most sense to partner with a PPC company that has the expertise to create rockstar ad campaigns for your products.
Brafton’s PPC services combine enterprise software with the expertise of our trained specialists to create data-driven solutions that work. Our bespoke PPC advertising services will get your business noticed on the most relevant ad networks and our proven targeting tactics will ensure you’re capturing the attention of your target audience.
As a marketing agency with expertise in PPC, we offer comprehensive solutions, including PPC consulting and PPC management, to ensure your campaigns are always performing at their best.
Top-Level PPC Expertise
Our consultants are experts in all things PPC. We understand that it takes an average of seven clicks before you get a new sales lead. That means you need to put together the right PPC strategy to ensure every engagement is driving your search result goals. Brafton will work with you to design campaigns that combine data-driven strategies, SEO wizardry and creative content to give you real results.
Our team of PPC geeks delves deep into data analysis, leveraging tools like Google Analytics to fine-tune your campaigns. We can also identify areas for improvement in your existing campaigns.
Cost Effectiveness
Without the right marketing strategy in place or the right team making sure everything is running smoothly, you can easily go over budget on your ad spend. Brafton brings a high level of experience, precision and PPC management services to ensure your paid search marketing campaigns are well-optimised and get the most value for your pound, driving down your average cost-per-click while boosting traffic to your site.
Our expertise in Google Ads management ensures you get the most out of your advertising budget.
Data Insights to Tailor Your Ads
No two organisations are precisely the same, so generic strategies just won’t work. We use a range of metrics to get a complete understanding of your industry and target audience to build a campaign that packs the most punch and perfectly fits your needs. Key metrics we use to measure the strength of your campaign include:
- Click-through rate.
- Cost per conversion.
- Conversion rate.
- Impressions.
- Ad spend.
- Return on investment.
Our PPC management service provides you with reports and insights, allowing you to see exactly how your campaigns are performing. We can also integrate email marketing and content marketing strategies to enhance your overall digital presence.
Brafton’s 4-Step Process
When you partner with Brafton, your dedicated account manager will take you through our proven, four-step process to design the campaign that makes the most sense for your needs.
Step 1: Industry Research.
We thoroughly analyse impactful keywords, relevant targeting and competitor behaviour to understand how to organise your campaign for the best results.
Our PPC consultancy identifies the most effective strategies for your specific industry. Whether you’re in ecommerce PPC or B2B services, we tailor our approach to suit your needs.
Step 2: Account Setup.
We help set up a relevant ad network account and begin the process of developing a landing page.
Our web design team can help ensure that your landing pages are optimised for conversions and aligned with your brand. We focus on website design that enhances user experience and encourages action.
Step 3: Implementation.
It’s time to bring your campaign to life. Our team writes eye-grabbing ad copy and conducts testing to ensure your ads have the maximum impact.
Our content marketing experts craft compelling ad copy, while our PPC experts optimise your campaigns across multiple platforms. We also utilise social media platforms to broaden your reach.
Step 4: Campaign Management.
Over time, we’ll regularly monitor your campaign and provide expert performance insights to determine your reach. We’ll work with you to test and optimise your click marketing strategy as needed.
Our ongoing PPC management service ensures that your campaigns adapt to market changes and continue to deliver results. We adjust ad spend, target new keywords and refine your strategy to maximise ROI.
Which Brafton Pay-Per-Click Management Services Are Right For My Marketing Needs?
As a full-service digital marketing agency, Brafton offers a range of PPC management services that can fit into your pay-per-click marketing strategy. Whether you opt for social media PPC or Google Ad marketing, we’ll help you achieve the ROI you desire.
We are a content marketing agency with expertise in PPC advertising and we are committed to driving results through strategic paid advertising. Our expertise spans across various platforms, ensuring that your message reaches the right audience at the right time.
Paid Text Ads
Each Brafton PPC specialist works with every client to craft the perfect headlines and descriptive text and match them with the right ad extensions to help push your content to as many eyes as possible.
Paid text ads are among the most common forms of PPC advertising — for good reason. Since they don’t use images or other graphic designs, they’re easier to put together and launch. They’re also more easily convertible across desktop and mobile platforms, ensuring maximum coverage.
If you’re looking for a quick, seamless ad campaign, paid text ads are the way to go. Our team ensures that your ads are optimised for keywords relevant to your business, increasing the likelihood of clicks and conversions.
Display Ads
Display ads combine arresting imagery with optimised text to give you a truly dynamic advertising experience. Brafton can design banners, sidebar ads, half- and full-page advertisements and many other formats.
Brafton’s PPC management team works with you to design ads for Google’s AMP platform. This helps drive viewability and increase click-through rates, both of which ensure you’re getting the most from your ads.
Because display ads rely more on images and visual cues, they tend to be better for driving brand awareness. If you’re looking to boost brand recognition and loyalty, display ads are the right fit for you. Our web design expertise ensures that your display ads are visually compelling and aligned with your brand identity.
Retargeting
Retargeting takes you to the next level of marketing. Most ad campaigns don’t turn clicks into conversions on the first go, so it’s important to invest in a retargeting campaign to ensure your ads are actually generating sales leads. And that turns your ad spend into real revenue.
Our team of consultants at Brafton uses cookies and third-party user data to target consumers who are more likely to be interested in your products or services based on their search history. Not only does this help you target users who have already visited your site, but it also goes after the ones who might become qualified leads.
Brafton also offers email marketing and content marketing services, which can keep your brand top of mind with potential customers when integrated with your retargeting efforts.
Shopping Campaigns
Sometimes it’s better to let your product speak for you. It can help you better reach consumers in a market that encourages quick, seamless online interactions.
Brafton’s shopping campaigns use product images, star ratings and other ad extensions to add a little sparkle to your product designs and encourage users to take a closer look. They directly target the users searching for the product you sell, encouraging them to engage with your organisation over the rest.
For e-commerce companies that don’t have time to wait for a potential customer to happen upon their site, Google Shopping Ads might be the best fit. Our PPC experts ensure your products are prominently featured, driving higher conversion rates.
Social Media Advertising
So much happens on social media today and your customers are spending greater chunks of their time scrolling through Facebook, Twitter and Instagram feeds. Some companies have kept up with the trend and now many people make purchasing decisions based on ads they see on social media.
Our social media marketing strategists can work with you to craft engaging and compelling ads to blast across all social media platforms, helping you build meaningful and lasting connections with users and customers. From Facebook ads to Instagram campaigns and LinkedIn Ads, we’ll assist you in your social media strategy.
By combining paid advertising with strategic social media marketing, we help you build a strong social media presence that drives engagement and conversions.
Syndication
Brafton’s PPC management services employ syndication networks to push your content to third-party sites, ensuring your content reaches far beyond your usual audience and is put in front of millions of people who are ready to buy.
The beauty of syndication is that you can co-opt the traffic generated to other sites and use it to gather interest for your own. That way, you expose your content to significantly more views than would otherwise be possible, helping to increase lead generation and conversion rate.
Our PPC services include leveraging platforms like Taboola and Outbrain to expand your content’s reach. By integrating syndication with other marketing efforts, we provide a comprehensive approach to boosting your online visibility.
Fuel Your Digital Marketing ROI With PPC
The good news when it comes to PPC marketing and advertising is that it doesn’t take long to elbow yourself out of the crowd of your competitors if you’ve fallen a bit behind in the marketing game. The beauty of PPC ads is that you can use them to target consumers who have never heard of your brand, a key driver of organic site traffic.
A good PPC campaign supports and augments the rest of your digital marketing efforts. Use optimised paid ads to drive traffic to the web content you’ve worked so hard to produce.
One of the greatest benefits of a good PPC campaign is that it delivers pinpoint accuracy. Deep market and industry research guides your marketing materials to exactly the people who are likely to use your products or services.
You can use advanced data analytics to measure and track the performance of your PPC ads. This helps you determine if your campaigns are actually delivering and whether the results they’re driving fit into your broader business goals. You can also use analytical metrics to inform where to make changes and tweaks to your campaigns where needed.
Looking for a PPC marketing agency that provides advertising and pay-per-click services for your business? Want insight into how Google Ads and search engine marketing impact traffic and conversions on your website? Brafton’s PPC services cover all aspects of your paid search marketing strategy. We provide search engine marketing solutions that work.
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