SEO Content Writing Services Chicago
What do 73% of business-to-business (B2B) and 70% of business-to-consumer (B2C) marketers have in common? You guessed it: content marketing. With nearly 70% of businesses intending to increase their content budgets in the year ahead, no company can afford to be left behind — especially when it comes to search engine optimization (SEO). Fortunately, Chicago organizations don’t have to tackle these challenges alone. As a leading Chicago SEO agency, we understand the nuances of international and local SEO and the impact they can have on your business.
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SEO Content Writing Services Chicago Organizations Need
Did you know that the No. 1 result on Google’s organic search page has an average click-through rate of nearly 30%? Or that this first result is 10x more likely to get clicks than the link in the No. 10 position?
Brafton has been at the forefront of content marketing — including SEO content writing, graphic design and more — for 15+ years. Although we’re part of a global community, we’ve lived, worked and gathered inspiration in Chicago — so just call us your friendly neighborhood content marketers. If you want that top spot, you need content that appeals to both search engines and readers. That’s why SEO content is more important than ever — and so are SEO content writing services.
There’s a reason most digital marketing solutions are built around SEO writing. You get access to teams of highly skilled content creation specialists, SEO strategy experts, localization professionals and more. They work together to create website content with a higher chance of appealing to a search engine like Google — all without wasting a moment. Our SEO packages are designed to meet the needs of any Chicago business, from startups to established enterprises.
Having spent plenty of time in Chicago ourselves, the Brafton team knows all about the hustle and bustle of the Windy City. We’re happy to help you keep up through our high-speed, high-quality SEO content writing and other digital marketing offerings. We’ve also worked with some of the top companies in the area — so there’s no limit to our cross-industry expertise.
Here’s what an SEO service like ours can do for your Chicago neighbors:
Manufacturing
Chicago is a hotspot for manufacturing moguls. Dedicated local SEO services could help these kinds of companies share product information, answer top questions and appeal to B2B and B2C audiences with different keywords. All it takes is a little research on potential customers and a lot of engaging content creation. As a comprehensive SEO company, we offer SEO solutions that cater specifically to the manufacturing sector, enhancing your digital presence and driving more qualified leads.
Finance
Chicago is home to national and local finance companies, which means any SEO service that intends to succeed in this industry needs to have a keen eye for strategy and relevance. Content writing must be accessible, accurate and engaging, even as it juggles highly regulated information — and on top of that, website content should be easy to use for B2B and B2C customers. Our content strategy for financial services combines SEO writing with regulatory compliance, ensuring your content is not only found but trusted.
Tech
It may not be Silicon Valley, but Chicago has its own booming tech scene, including leaders such as Amazon and McDonald’s Global Technology. Topics in this industry are highly talked about, which creates a lot of competition on search engine results pages (SERPs) — so Chicago tech companies need search engine marketing to rise above the noise and hit that top spot. Our SEO experts specialize in Google Ads and high-quality content for the tech industry to enhance visibility.
Health Care
From the smallest local doctor’s office to the largest hospital, all Chicago health care organizations can benefit from content writing. It’s not just about improving brand awareness and reaching potential customers; it’s about delivering value to patients who require it. Our local SEO services for healthcare providers are designed to improve your online presence, making it easier for patients to find the care they need.
See the Results for Yourself:
Imperial Surveillance on Brafton: ‘They Truly Understand Who We Are as a Company’
How Our Video Team Helped Lasko Create an Online Self-Service Center
Escoffier revamps online brand with custom site redesign from Brafton
A Wide Range of SEO Content Writing and Creative Services
Brafton may specialize in SEO content writing, but we’re no one-trick pony. Here’s how we work to help your company win on the search results page and beyond:
Content Writing
Every business could benefit from content writing. Having a content writer team at your disposal means you’ll never agonize over another email, blog post or press release. Our experts do their own research and interview your subject matter experts to get an in-depth understanding of your industry — then, using their experience in storytelling and marketing, they craft engaging, valuable website content. They also work together to edit and proofread content in multiple rounds to ensure it meets your standards (and a search engine’s).
Our SEO content writing services include:
- Topics and pitches.
- Blog posts.
- Email subject lines, preview text and body copy.
- Infographics.
- eBooks.
- White papers.
- Press releases.
- Interactive quizzes.
- Social media content.
- Video scripts.
- And more.
On top of all that, our writers are trained in SEO best practices and have a team of strategists backing them up. Their goal is to craft content that rises up that SERP and earns clicks that could potentially become leads.
Video Production
Whether it’s a short animation or a long-form explainer video you’re after, our video creation professionals are here to help. They leverage all the best parts of content marketing to hit your company’s engagement goals, nurture leads, improve brand awareness and more.
Our video marketing services include:
- Animation.
- On-location shoots.
- Studio productions.
- Explainer videos.
- Video testimonials.
- Event coverage.
- And more.
Videos carry a lot of SEO weight on certain platforms and can draw attention to other parts of your digital marketing and content creation strategy.
Graphic Design
Our graphic design content creation teams are visual storytellers. From choosing and editing photographs to breathing life into incredible illustrations, these experts can add color and creativity to all your website content.
We offer graphic design for:
- eBooks.
- White papers.
- Infographics.
- And more.
This all helps support SEO through captions, alt text and more — plus, a search engine may rank your page higher if you have a healthy mix of visual and written content.
Web Design
All of this new website content will need a home — and that’s where our web design services come in. We’ll help make your site stand out from the crowd — not just to potential customers but to search engines, too. Plus, our technical SEO specialists can make sure your website runs quickly and smoothly for better search results.
SEO Expertise in Every Marketing Channel
While SEO content creation is a significant part of digital marketing, it’s not the only thing you should consider. You also need to know how you’ll distribute all this great content — and Brafton can help with that, too.
Email Marketing
Email marketing is the perfect home for optimized content. First and foremost, you need a content writer who knows how to make a clear, convincing point in as few words as possible. You want to keep your readers’ attention from the subject line to the call to action (CTA) — and our writers can make it happen.
Of course, emails are a great home for your other written and designed content, too. Our strategists help you decide whether to use a blog post or landing page link as a CTA, direct traffic to a new explainer video or embed an infographic.
Social Media Marketing
Social media is another channel where brevity counts — and our writers are up to the challenge. With support from our social strategists and graphic designers, these experts create posts and images to catch your followers’ eyes (and their short attention spans, too). This is also a great chance to showcase SEO content, such as blogs and videos, driving more traffic to your site while increasing engagement on your post.
PPC Marketing
To put PPC to work for you, our content writers study the art of making an impact. They often write multiple versions of the same headlines or body copy to see what works best; with help from strategy and SEO experts, they’ll base their recommendations on what has worked best in the past based on Google Analytics and A/B tests.
Strategy Supports Our SEO Content Writing
At Brafton, no SEO writer works in a vacuum. To achieve measurable gains in traffic, engagement and more, all of our content writing is based on thorough research and SEO strategy best practices.
Google Analytics Monitoring
Google Analytics tells the story of your content on this particular search engine. Our experts study this data to better understand how our writing performs, what changes must be made and which habits show the best results. We use Google Analytics to build and inform every little part of your content marketing strategy, from planning to performance tracking.
SEO Scores
An SEO score is a measurement of how your site appeals to a search engine. We keep track of this score to learn about all the elements that impact your SEO rankings, including our content writing. We’ll turn this data into actionable insights to guide our recommendations on structure, content types and more.
Ongoing Guidance
At Brafton, you’ll have a content marketing strategist and account manager on your team. These experts work with our writers (and other content creation teams) to ensure we always align with your tone and voice guidelines, meet necessary due dates, deliver high-quality content and check all the boxes that improve SEO scores.
This is the recipe for SEO content writing services Chicago businesses need — and we should know. Aside from being digital marketing experts, we’ve also lived and worked in the Windy City, delivering services for local companies just like yours.
