The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Hat retailer sees sales increase with SEO
With so many people heading to the internet to do their shopping, online retailers need to distance themselves from the pack. By using online marketing and search engine optimization (SEO) one online hat retailer ha
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College offers SEO course for small businesses
Many small businesses don’t take advantage of online marketing tools like search engine optimization (SEO) but a group in Wisconsin is hoping to get more SMBs on board by teaching them about the technique. The
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Tribune Co. plans to increase SEO with reduction of duplicate content
Most companies with an online marketing strategy realize that duplicate content can destroy any good search engine optimization (SEO) campaign, which is why a number of large news organizations are trying to limit o
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Jeans company creates SEO-friendly ecommerce site
As companies grow and create products that become popular they can often get the misconception that there is no need to market themselves. But one popular jean company proves that just because a compa
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Hardware chain uses original content to drive SEO
Creating original, compelling content is one of the best ways to increase search engine optimization (SEO) and online visibility. With that in mind, one hardware chain is using original content this weekend in a mar
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Paving company lays groundwork with SEO
Many businesses think they don’t need to use search engine optimization (SEO) because they don’t work in the tech industry or have any service related to the web, but a California paving company is showi
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What needs are most important in SEO
A proper search engine optimization (SEO) campaign, much like life itself, has a hierarchy of needs which means needs with the biggest priority need to be met before others can be taken into account. But often, many
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Colleges failing at SEO
Although many high school students researching colleges head to the web for information, most universities do a poor job of search engine optimization (SEO), according to research from WordStream. The company says t
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