The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Yahoo jumps out in front on Twitter integration
Yahoo became the first of the big three search engines to include results from popular microblogging service Twitter in its search results, making for a more complicated search engine optimization (SEO) landscape. M
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Smartphone users get streamlined version of Google News
Users of the iPhone, Palm Pre, and any Android-powered device will be able to view special versions of Google News custom-tailored to their smaller screens, the company announced last week. While Google News already
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Google ‘analytics evangelist’ to speak at Search Insider Summit
Google’s own guru of search engine optimization (SEO) analytics, Avinash Kaushik, will deliver a keynote address at the upcoming Search Insider Summit. Search Insider’s Gord Hotchkiss writes that Kaushik
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Lawsuits filed over search marketing advertisement
Somewhat predictably, a dispute between two law firms over the permissibility of an internet ad has resulted in a civil lawsuit, with the firm of Habush, Habush, and Rottier filing their suit against Cannon and Dunp
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Businesses in smaller cities could see bigger benefits from SEO
Being a big fish in a small pond can be an advantage for businesses based in second-tier cities, according to a guest opinion piece at Search Engine Land. Hanan Lifshitz uses the example of Columbus, Ohio, with a po
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Behavioral study sheds light on Canadian search habits
Experts say that the results of a Microsoft Canada – OTX Research survey conducted in the summer of 2009 provides several complex insights into the online behavior of Canadians – important information
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Solo SEO: Sometimes, it just takes one
Though there are numerous disadvantages to such an approach, some companies without the resources to devote to a full-fledged search engine optimization (SEO) campaign will place a single SEO specialist in charge of
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SEO priorities should vary by product, experts say
Different products and services require different types of search engine optimization (SEO) emphasis, according to experts. While some products are only of interest to consumers in a utilitarian sense, others are mo
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