The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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French antitrust authorities say Google abused AdWords’ dominant position
The latest Hitwise data shows that Google accounted for 72.17 percent of U.S. searches in May.
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Google News updated to deliver what consumers want
As newspaper publishers are facing declines, on-the-go consumers are increasingly turning to the web to find the latest news with the click of a mouse – a study from the Organisation for Economic Cooperation and Dev
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Foursquare raises $20 million, Andreessen Horowitz invests in social service’s mobile marketing potential
Foursquare, a social service that lets users update friends about their locations through their mobile phones, recently got a $20 million boost from major investors, including Silicon Valley legends Marc Andreessen
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Google’s updated Sitemaps handle multiple content types
When cataloguing the pages on your site, it would be nice to see the different types of content, such as videos, images, news, mobile URLs and more, all in one place. Now, Google is allowing users to create and subm
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Google remains mum about ‘Google Me’ social site
A Google search for "Google Me" brings up about 589 million web results and another 9,220 Google News results.
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Show Consumers Brand Expertise: Online Videos Have Increasing Appeal
With reports indicating that internet viewership of humorous videos has dramatically risen, the potential value of online videos to drive traffic to a site is no laughing matter.
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News execs step up paywall offensive
The battle over payment for news content is ratcheting up. After a decade of delivering online content almost entirely for free, a hardy band of news executives are growing steadily bullish – or reckless, depe
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Google’s Search by voice speaks to rise of mobile marketing
With the rise of mobile searches, consumers have increasingly been switching their keyboards for their keypads when it comes to looking for products and services online.
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