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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Mar 29, 2011 News

Smartphone market to grow 50 percent, Android (and Google) will dominate

Technology research firm IDC came out with its latest forecast about the smartphone market today, and marketers should consider that expected growth will translate into more mobile web access among consumers.

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Mar 29, 2011 News

Google promotes contextual display ad targeting

Google has announced a new service that enables Display ad partners to promote their products and services based on contextual relevancy. The company is allowing businesses to specify not only keywords, but also top

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Mar 29, 2011 News

Mobile CTRs on the rise: Mobile local marketing a must

Borrell quotes Google’s Ben Woods as saying that “local is at the heart of user search,” with one in five searches having local intent, but a full “one-third of mobile searches have local intent.”

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Mar 29, 2011 News

Young consumers talk products on social media sites

Brafton has reported that measuring social media ROI is poised to be a top priority among businesses this year, with more than half of marketers planning to monitor social mentions. Brands that target young shoppers

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