The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Fifty-five percent of companies say social marketing critical to sales
A survey from Newtek Business Services found that 57 percent of small businesses use social media marketing to find and engage new customers.
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Red Bull energizing web marketing with targeted video content
Red Bull announced last week that it will develop original video content for use on YouTube’s new channels initiative to complement its TV advertising and other initiatives.
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Sixty percent of businesses name websites most important marketing tool
Sixty percent of businesses named their websites the most critical tool in their web marketing campaigns.
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Google searches hot on Halloween trend
Halloween-related search terms were among the most popular queries on Monday, and marketers should prepare to leverage other seasonal topics as the holidays approach.
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Social media marketing alert: Frustrated by Facebook, teens turn to Google+
Teens are spending less time on Facebook as a result of new changes to the platform, which could force social media marketing campaigns to adjust.
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Forty-one percent of companies struggle to create content for lead generation
The Content Marketing Institute and Marketing Profs recently collaborated on a survey that named producing content likely to convert prospects as marketers’ top content marketing challenge.
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Content marketing: How SEO and thought leadership go hand in hand
Companies aiming for SEO success and/or industry thought leadership should recognize that these two goals are closely related, and content marketing can help businesses achieve them.
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StumbleUpon drives more than 50 percent of social traffic
Sharing branded content on StumbleUpon greatly increases its half life, extending its chances of winning engagement, according to a report from Simply Zesty.
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