The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Brand pages receive fewer Likes than social content
Social media marketing can help businesses improve sales, but they must target the correct audience, according to a new survey.
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Why Your PPC Campaign Needs SEO
Search marketers will see better PPC results when they invest in SEO – and search engine optimization brings plenty of benefits in its own right.
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Google+ Pages bring search giant into social marketing
After a long wait, Google announced the addition of Pages on Monday, which will open the network to enterprises of all sizes.
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Social media marketing key as Bank of America looks to recover
Bank of America has turned to social media marketing to generate positive conversation regarding the brand since the issues it experienced after announcing a $5 monthly debit fee, which has since been retracted.
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Social media marketing, engagement boost conversions
Socially engaged consumers are more likely to convert than most consumers shopping on the web, according to a report from IBM.
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Nielsen: Android still No. 1 OS with iPhone top device
Nielsen reported that Android is still the leading mobile OS and the iPhone has retained its spot as the most popular handset. The company also found more than half of adults under 44 currently use smartphones.
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Internet marketing news roundup, November 4
Google dominated internet marketing news this week, with the company announcing adjustments to its search algorithm and Google+, while new studies demonstrate its superiority as a search engine.
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Google News adds links to author Google+ profiles
A report from MarketingSherpa found that one company decreased its cost per lead drastically by implementing content marketing as part of its overall web campaign.
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