The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content and style expertise key for content marketing producers
A report from EContent magazine found that choosing the correct content writers is critical to the success of content marketing campaigns.
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More than 70 percent of marketers say SEO is ‘effective’
More than 70 percent of businesses believe SEO campaigns to be effective ways to market a businesses.
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Google launches Think Insights for insight into SEO, web marketing
Google reported recently that it has launched Think Insights, a resource aimed at helping businesses improve their marketing content.
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Seventy percent of companies think social is changing marketing
A report from Mechanica and Fast Company found businesses believe social media marketing is changing the industry but not necessarily their company.
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Local social media marketing to hit $2.3 billion by 2015
Localized social media marketing campaigns are generating more revenue and BIA/Kesley expects this figure to reach $2 billion by 2015.
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Google: ‘We make hundreds of changes to our search algorithms each year’
Google has outlined recent algorithm updates in a blog post. While this insight might offer SEO tips to marketers, the search giant says there are hundreds of algorithm changes each year; long-term search strategies
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Bing’s Editors’ picks direct searchers to quality site content
A new development from Bing brings human curation to the search process, offering users editors’ favorite sites according to category.
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Blekko’s ‘3 Engine Monte’ demonstrates SERP value and compares Google, Bing organic search
A new feature from Blekko may help users find the search results they like most, as well as give marketers insight into the success of their SEO initiatives across engines.
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