The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Search ad growth should motivate SEO investment
Growing search ad investment should compel marketers to boost SEO campaigns as well.
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Twitter to launch new analytics tools for publishers to measure social reach
A report from Read Write Web cites Twitter’s Erica Anderson as saying the company may roll out new analytics tools soon.
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Social media marketing helping with customer retention
A report from Loyalty 360 found that 27 percent of businesses included in a recent poll said social media marketing is their best tool for customer retention.
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Timeline ‘worries’ more than half of Facebook users
Social media marketers should note that a report from Sophos Security reveals that more than half of 4,110 survey respondents are worried about Timeline.
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More website traffic means more in-store purchases, study finds
A report from Accenture, comScore and dunnhumbyUSA suggested that consumers spend more money with a business when they are engaged by the brand on the web.
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With Super Bowl Sunday approaching, content marketing campaigns can benefit
With the Super Bowl around the corner, businesses can leverage the popularity of the event to boost content marketing.
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Businesses generated more than $39 billion from mobile content marketing in 2011
A report from PQ Media found that mobile content marketing campaigns are driving massive revenue for businesses.
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Frequent website analysis helps marketers maximize web conversions
A report from Monetate found that businesses looking for web conversions should frequently test and assess their page design, site speed and content marketing campaigns to ensure optimal performance.
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