The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Mobile search alert: Google Chrome for Android released in Beta for handsets running Ice Cream Sandwich
Google announced the availability of Chrome for Android in Beta for the three Android mobile devices currently equipped with Ice Cream Sandwich, and this will promote a consistent search experience for Chrome users
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41 percent of searches for Super Bowl commercials were from mobile devices
A report from Google’s Mobile Ads Blog found that smartphone searches for Super Bowl commercials rose 2,700 percent compared to last year.
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Tablets cannibalizing e-readers, news content marketing could drive SEO efforts
The growing capability and shrinking costs of tablets will likely result in the next wave of technology cannibalization, and marketers should be prepared to offer the content these one-the-go audiences crave.
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Social marketing reaches growing number of desktop, mobile users, study says
With nearly 90 percent of consumers regularly accessing social media, the channel’s value cannot be understated.
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Americans spent nearly $50 billion online in Q4 2011
Ecommerce growth in the fourth quarter reached record levels and was driven largely by increased digital content consumption.
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Google top source of traffic for most popular websites, but Bing-powered referrals strong
Research from a Citi analyst found that Google is the main source of traffic for 23 of the top 30 websites, Search Engine Land reported. Nonetheless, his figures make it seem like Bing-powered referrals are strong.
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Finding killer SEO keywords for content marketing: Part 2
To stay competitive on the web, it’s essential to evaluate the success of different keywords in terms of driving convertible traffic and update content marketing plans accordingly.
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Report: Mobile content marketing must be ‘touchable’
A report from Practical Ecommerce suggests that the growth of the tablet market should compel marketers to develop innovate methods for content display.
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